Strategic Management and Public Policy Study Guide

Strategic Management and Public Policy: Course Description 2012/2013 _____________________________________________________________________
International Leisure Sciences YEAR-2 COURSE: Strategic Management nd and Public Policy

2 semester (Terms C + D) Academic Year: 2012/2013 Contact person: Gbenga Agbona [e-mail]

Lecturers: Marco Bevolo, Senior Lecturer, NHTV, and PhD Candidate, UvT Pof. Greg Richards, PhD, UvT (guest); Gbenga Agbona, University of Applied Sciences, Breda Guido Aerts, MSc, Programme Manager VTM / contributing lecturer Arend Hardhorff, MSc, Member of the City Council, City of Breda (guest)

INTRODUCTION This 2013 revised Manual represents your first encounter with the course in Strategic Management and Public Policy that I designed on invitation of NHTV Academy for Leisure, ILS. The key issue of “strategic decision making” in our contemporary reality will be discussed at different levels and from different angles, from public policy formation to the strategic design applications that substantiate it. In order to do so, you will perform both a theoretical and applicative journey across various modalities, organizational bodies and compared processes of “strategic decision making”, and the context thereof. The art of evaluating, anticipating and ultimately taking a specific managerial / administrative direction will be dissected from the viewpoint of corporate business, of public institutions and of the multiple stakeholders actively or passively influencing the decisions that determine leisure management directions in the urban context. The subtle nature of strategic decision-making will inevitably lead to the presentation, discussion and analysis of networks, both in terms of their research creation and management as well as in terms of concrete partnerships and alliances, when applicable. In a way, this course will take you in the very “kitchen lab” of corporate and public management around leisure, ideally in prospect

Bibliography: . NOTE ON WORKLOAD / AMOUNT OF PAGES: Further specification of the precise content to be prepared for the oral exam as selected from the mandatory readings will be provided during the faceto-face lectures and sessions, or be made available on student request, with due anticipation functional to enable the best study workload management, according to standard academic guidelines. MANDATORY READING The following book chapters are mandatory for the purpose of oral exam: MANDATORY BOOK 1 – SELECTED CHAPTERS: BEVOLO, M., GOFMAN, A., MOSKOWITZ, H. (2011), “Premium by Design: how to understand, design and market high end products”, UK, Gower Publishers, a Division of Ashgate CHAPTERS / PAGES THAT WILL BE TESTED IN 2ILS ORAL EXAM: CHAPTER 6 Rule 2: It is All About Design and Experience Page 95 through page 107 CHAPTER 7 Rule 2: It is All About Creating the "New" Page 111 through page 121 CHAPTER 9 Rule 5: It is About "Higher Values" Page 148 through page 160 PART 3 Vistas and New High End Experiences (Chapters 10, 11, 12) Page 167 through page 226) MANDATORY BOOK 2 – SELECTED CHAPTERS: HUNGER, J.D., WHEELEN, T.L. 2010 edition), “Strategic Management and Business Policy” (New Jersey, US) Chapters: 9 Strategic Management and Public Policy: Course Description 2012/2013 _____________________________________________________________________ “Chapter 1: Introduction to Strategic Management and Business Policy”, in: HUNGER, J.D., WHEELEN, T.L. 2010 edition), “Strategic Management and Business Policy” (New Jersey, US) “Chapter 2: Corporate Governance”, in: HUNGER, J.D., WHEELEN, T.L. 2010 edition), “Strategic Management and Business Policy” (New Jersey, US) “Chapter 5: Internal scanning: organizational analysis”, in: HUNGER, J.D., WHEELEN, T.L. 2010 edition), “Strategic Management and Business Policy” (New Jersey, US) “Part 3: Chapter 6: Strategy Formulation: Situation Analysis and Business Strategy; Chapter 7: Strategy Formulation: Corporate Strategy; Chapter 8: Strategy Formulation: Functional Strategy and Strategic Choice”, in: HUNGER, J.D., WHEELEN, T.L. 2010 edition), “Strategic Management and Business Policy” (New Jersey, US) “Chapter 9: Strategy Implementation: Organizing for Action”, in: HUNGER, J.D., WHEELEN, T.L. 2010 edition), “Strategic Management and Business Policy” (New Jersey, US) Additional Learning / Reflective Opportunities may be take place - Your lecturer shall inform you NON-MANDATORY READING: The following books are advised as complementary reading for the preparation of lectures and as general background: BOOKS: BEVOLO, M. (2009), “The Golden Crossroads”, UK, Palgrave BEVOLO, M. (Ed.) et all (2007),”city.people.light”, Eindhoven / Lyon, Philips Lighting, as available at the Mediatheek, A Building, NHTV, Breda. GOFMAN, A., MOSKOWITZ, H. (2007) “Selling Blue Elephants”, US, Wharton School Publishing JOHNSON, G., SCHOLES, K. (2001), “Exploring Public Sector Strategy”, Essex (UK) RICHARDS, G., PALMER, R. (2010), “Eventful cities: cultural management and urban revitalisation”, Oxford, UK. 10