Strategic Investment

MBA
(DISTANCE MODE)

DBA 1764 STRATEGIC INVESTMENT AND FINANCIAL DECISIONS

IV SEMESTER COURSE MATERIAL

Centre for Distance Education
Anna University Chennai Chennai – 600 025

Author Dr. J. Gopu
Assistant Professor Department of Management Studies B.S.A. Crescent Engineering College Chennai - 48

Reviewer Dr. Yamuna Krishna
Professor and Head Department of Management Studies Easwari Engineering College Chennai - 89

Editorial Board Dr.H.Peeru Mohamed
Professor Department of Management Studies Anna University Chennai Chennai - 600 025

Dr. P.Narayanasamy
Professor Department of Computer Science and Engineering Anna University Chennai Chennai – 600 025

Dr.A .Ka nn an
Professor Department of Computer Science and Engineering Anna University Chennai Chennai - 600 025

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ACKNOWLEDGMENT

The author has drawn inputs from several sources for the preparation of this course material, to meet the requirements of the syllabus. The author gratefully acknowledges the following sources.         Apte P.G, International Financial management, Tata McGraw Hill Publishers Varshney & Bhattarcharya, International Marketing Wali.B.M and Kalkumdrikas, A.B, Export Management, Strelling Publishers Pvt. Ltd Prasanna Chandra, Financial Management, Tata McGraw Hill, 2003. Prasanna Chandra, Projects: planning, Analysis, Financing implementation and review, TMH, New Delhi. Bodie, Kane, Warcus : Investments, Tata McGraw Hill, New Delhi,2002. Brigham E.F & Houston J.F. Financial Management, Vikas Publishing House, 2003. M.Y. Khan and P.K.Jain, Financial Management Text and Problems, Tata McGraw hill Publishing Co, 2003. Inspite of at most case taken to prepare the list of references any omission in the list is only accidental and not purposeful. J. Gopu Author

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DBA 1764 STRATEGIC INVESTMENT AND FINANCIAL DECISIONS
UNIT I – INVESTING DECISIONS Project Investment Management Vs Project