Siemens Case Study

Topics: Motivation, Maslow's hierarchy of needs, Employment Pages: 8 (2440 words) Published: February 5, 2013

Motivation within a creative environment
Siemens is the engineering group that is behind many of the products and services people take for granted in their daily lives. The list of products designed and manufactured by Siemens is almost endless. It includes traffic lights, gas turbines, superconducting magnets in medical scanners, wind generators, automated factories as well as domestic appliances like kettles and fridges. It generates about 40% of the UK’s wind energy and it hosts, supports and maintains the BBC’s website including the development of the BBC iPlayer. The company has been operating in the UK since 1843 and employs more than 18,000 people. Across the world Siemens employs over 427,000 people. Engineers use scientific principles to develop products or systems to solve real life problems. Much of engineering is about innovation rather than invention. This means that engineers transform creative ideas into improved products, services, technologies or processes. A career within the field of engineering is exciting and varied as the work is constantly changing. Becoming an engineer at Siemens is about using energy, ideas and passion. It requires a range of skills and abilities that are needed across the whole business. CURRICULUM TOPICS • Motivation • Scientific management • Hierarchy of needs • Satisfiers/dissatisfiers

GLOSSARY Innovation: adding new ideas that improve on existing ones, e.g. in the development of products or processes. Apprenticeships: individuals taken on by a business, which agrees to train them for a particular trade or role, to gain a recognised qualification within that industry. Culture: the typical pattern of doing things in an organisation.

enquiring mind

logical thought

self motivation

Skills necessary for an engineer

eye for detail

organised approach problem solving


Siemens provides opportunities for young people at all levels to enter the world of engineering. It recruits at a number of different levels. For example, it offers apprenticeships for those entering the company with GCSEs. There are programmes for individuals with A-levels that provide work experience alongside the opportunity to study for a degree. Siemens also recruits undergraduates and graduates into professional engineering jobs. It goes beyond the standard approaches to attracting good people because its employees enable it to be competitive. This approach has led to Siemens becoming an open culture with opportunities for employees at all levels. People can enter a career in engineering at many levels. Professional engineers usually enter after a three- or four-year university degree. Others may enter as apprentice technicians following studies at school or college. However, regardless of entry level Siemens employees enjoy wide-ranging opportunities for further education and training. This can take the job in many different directions. By following an engineering career Siemens people have the opportunity to move into other disciplines. For instance, they may go into areas such as research, manufacturing, sales and marketing, finance or project management.


Motivation Motivation stimulates people and encourages them willingly to put more effort into doing something. Well-motivated employees will feel fulfilled and happy in the workplace. Additionally, they are likely to be more productive and produce work of a higher quality. This case study focuses upon three different theories of motivation and uses these to illustrate how employees are motivated within an engineering environment at Siemens. Motivated individuals are influenced by a number of different factors. Initially, everybody has basic needs, such as for food or accommodation, which pay can provide. However, there are many other different factors that motivate individuals. A creative environment, such as that provided by engineering, can be very...
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