shipping business letter

Topics: Cargo, Bill of lading, Ship Pages: 36 (6612 words) Published: June 1, 2014
Shipping Business English Correspondence

Lesson One: General Remarks
SBEC( Shipping Business English Correspondence ) includes letter、telegram、telex、fax etc.
1、Purposes of SBEC
(1)To inform;
(2)To organize.

2、Characters of SBEC
(1)it has fixed title & style;
(2)it is an evidence of an arrangement or a contract;

Example A:
We beg to acknowledge receipt of your check No. 3433 in the amount of $5,550 in payment of our invoice dated June 7th, for which please accept our thanks. Enclosed please find receipted bill for your files.

Trusting we may be favored with your future orders, we remain. Example B:
Of course we are always glad to checks in the mail, but with yours, which arrived this morning, came an added bonus. Your prompt payment seemed to say that you were satisfied with our service. Your attitude makes our jobs a pleasure. This letter speaks for every one of us who had the delight of meeting and working with you on this order. We all look forward to repeating the experience again and again.

最有成效的书信是坦诚地说明,是一个真实的人与另一个真实的人之间的音信传递。 比起“为写信而写信”,写信人怀着与人交流的情感写出来的书信更具吸引力和说服力。  
书信应当易读、易懂。
书信应当友好、礼貌。
 

二、Essential qualities of a good business letter
(一)Clearness
1、the correct use of words;
e.g. As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services. A、We have two direct sailings every month from Hong Kong to San Francisco. B、We have semimonthly direct sailing from Hong Kong to San Francisco.

(二 ) Conciseness
1、 be brief as far as possible (Cut needless words and needless information) e.g. We wish to acknowledge receipt of your letter...
可改为:We appreciate your letter...
Enclosed herewith----->enclosed
at the present time----->now
due to the fact that----->because
a draft in the amount of $ 1000 ----->
a draft for $1000
Original:
We trust this is satisfactory, but should you have any further questions please do not hesitate to contact us. Redraft:
We hope you are happy with this arrangement but if you have any questions, please contact us. Original:
Further to your recent communication. Please find enclosed the requested quotation… Redraft:
Thank you for contacting us. I enclose the quotation you asked for…

e.g. We beg to acknowledge receipt of your check No. 3433 in the amount of $5,550. in payment of our invoice dated June 7th, for which please accept our thanks. Enclosed please find receipted bill for your files.

Trusting we may be favored with your future orders, we remain.
Lesson Two: the Main Parts of a Business Letter
一、Heading
(一)Position
——at the top of the paper.
(二)Contents
——include the name、mark、address; phone number; fax number etc. 二、Date
(一)Position
——below the Heading(in one line).
(二)Contents
——type DD MM YY or MM DD, YY
Example: 9 October 2003 (Europe).
October 9 , 2003 (U.S.A);

三、Inside Name & Address
(一)Position
——below the Date.
(二)Contents
——include the name and address of the recipient. 1、the name of the person or company
e.g. Mr. Thomas Witter, Manager (person)
or Maersksealand Ltd.(company)

2 、the courtesy title of the name
1)person
male: Mr. Or Messrs.(plural of Mr.)
female unmarried: Miss
married: Mrs.
Madam or Mmes.(plural)
2)company
——when the company is named after a person or more persons, we add “Messrs” before the name of the company. e.g. Messrs. Smith Brothers Co.

3 、address
Room No. 、Street/Avenue、 City、 state/province 、Country,zip/post code. (门牌号码、街道名称、 寄达城市、省/州名 、 国名,邮政编码) e.g. 6 East Changan Avenue PeKing China, 200012
e.g. 宝山区示范小区37号403室
Room 403,No.37,ShiFan Residential...
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