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Semiotics

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Semiotics
Lecture1 : Review:
Last week we talked about interpersonal communications. Gofman’s argument that people put on a front or a face. Comm is dramaturgical. Different circumstances call for different aspects of yourself to be brought into the public sphere. We all know that everybody is putting up a front and acting. It is in the acting that society comes together and is able to live together.
Gofman is continuation of Katz two step flow, role of opinion leaders, and importance of people in comm..
We’ve so far look at Comm through: media, interpersonal relations, language (words, sentences etc). Today’s lecture is a two part lecture.
This is a complicated form of communication. It requires some patience.
This lecture focuses on reading by Bach.
John Searle was a great philosophy of language. Searle says that we take for granted that human beings have hole in the front of our faces and out of this hole comes stuff, sounds. Those sounds affect the way in which we behave.
The fact those sounds come out of our mouth and take the form of words, sentences, is a powerful way of organizing knowledge. To be able to organize world according to word is one of the great achievements of humans. These words can be understood in two ways: 1) Syntax – refers to the formal elements of language (form of a sentence). The rules of grammar. Searle says that we have a indefinite capacity to make up new sentences that you’ve never heard before and never hear again, yet you will understand it. Syntax is the carrier of meaning.
2) Semantics – refers to the meaning of the words. Language is part of the structure of culture. So the specific uttering of a sentence is a reminder that we understand syntax and semantics. The power of language has a system which organizes the world, and something that organizes experiences, has made it a ripe and rich area of study. Comm. Theories build upon theories that come from linguistics. Many of the important theories or concepts

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