Filipino’s are described as great food lovers and what a great tribute for this, a project in Entrepreneurial Management, the proponents prepared an idea for the food industry.
It has been observed that we, Filipinos, love eating. Even after a heavy meal, we look for something else to eat, for a limited budget, sometimes we doubt if we would still buy something just to lessen the unlikeable tastes in our mouths primarily because of the price. So, Happy Partnership offers an innovated product, a product that is common and was innovated to be distinct among other offered pastillas. We call this product Happy Pastillas. Happy Pastillas, being distributed to retailers in sari – sari stores, would be more convenient and thus, will not require consumers to go somewhere else. Unlike other desserts, a piece of Happy Pastillas can be enough to lessen saltiness, spiciness or greasiness of meals remained in our taste buds.
Happy Pastillas offers health conscious consumers and dessert lovers a healthy and friendly local product called pastillas. Happy Pastillas Partnership will provide a combination of excellent dessert with affordable price, unique shape, and nutritious ingredients. Happy Pastillas is the answer to the increasing demand for craving a dessert after a meal with lower price.
Our mission is to serve customers great tasting nutritious dessert
In today’s highly competitive environment, it is becomes increasingly difficult to compare our product to the usual pastillas that consumers usually buy. Hundreds of retailers who are selling different pastries are evolving.
Our initial target areas are Sta. Elena, San. Roque, Sto. Nino, Calumpang . As we grow, we will develop more kiosks within the city.
Happy Pastillas are highly profitable in the first two years. The increasing probability is partly based on expectations. These forecasts are based on general trends in food industry.
We have various promotional strategies for our company name awareness. The marketing campaign through product taste test and sampling, word of mouth will be highlighted as one of our strategies.
Sometimes after a meal, people look for something else to eat. Salty, spicy or greasy foods make someone crave for desserts or some known delicacies or pastries just to lessen the unlikeable tastes in our mouths. Definitely, desserts need not be very expensive like Ice cream, leche flan, and the like and would require to go somewhere else, to answer the craving
Happy Pastillas is a high-protein product because it is a milk-based dessert. This is a mixture of powdered milk, condensed milk, and refined sugar. To be unique in the market, crushed peanuts were added as well as the ‘star’ shape
The product is a homemade dessert for health conscious consumers. Happy Pastillas is a milk-based product, so we can get different nutrients like protein, calcium, Vitamins A, D, E, K, and B. There are also different nutrients in peanuts like Vitamin E, niacin, and manganese.
Our product is approximately 8grams and individually wrapped for hygienic purposes and appeal.
Our target markets are health conscious customers, segmented within the age range of 5-70 years old.
FIGURE 1 TARGET MARKET
Figure 1, shows are our target consumers. Consumers within age range of 5 – 17 years old are the ones mostly expected to consume the product for they like to eat sweets even not after eating a meal.
Consumers within the age range of 18 – 30 years old are the next expected to consume the product. Consumers within this age range include the “growing kids” which are referred to as teens who tend to eat a lot. After eating a meal, they would really look for something else to eat and something that can lessen the unlikeable tastes in their mouths.
Consumers within the age range of 31 – 43...
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