Rolls Royce Case Study

Topics: Strategic management, Stakeholder, Stakeholder management Pages: 2 (330 words) Published: July 10, 2013
2.1 Case study Rolls' Roys Corporation

1.Who are Rolls' principal project management stakeholders? How would you design stakeholder management strategies to address their concerns?

The main manufactures are two which are Airbus and Boeing.

2.Given the financial risks inherent in developing a jet engine, make an argument, either pro or con for rolls to develop strategic partnerships with other jet engine manufactures in manner similar to Airbus's consortium arrangement. What are benefits and drawbacks in such an arrangement?

The benefits are:
The future opportunities will involve larger and more economically viable aircraft. •Take large finical gamble that have a correct strategic vision of the future.
The drawbacks are:
The strategic decision that offers the potential for huge payoffs or significant losses.
2.2 Case study - Paradise Lost: The Xerox Alto

1.Do you see a logical contradiction in Xerox's willingness to devote millions of dollars to support pure research sites like PARC and then its refusal to commercially introduce the products produced?

Yes, he targeted to devote millions of dollars to support sites but he monopolised products to increase his revenues without any competitors.

2.How does Xerox's strategic vision work in favour or against the development of radical new technologies such as the Alto?

It works against the development of radical new technologies because such things developed by Xerox since 1973 but it didn't introduced thus his opportunity was lost.

3.How did other unforeseeable events combine to make Xerox's executives unwilling to take any new risks precisely at the time that the Alto was ready to be released?

When IBM released a new electrical typewriter Xerox's executives did the same.

4.Radical innovation cannot be too radical if we want it to be commercially successful" argue either in favour or against this statement?
Yes, it is true. Sine it is important to...
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