Preview

Ritz-Carlton Case Study

Good Essays
Open Document
Open Document
942 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Ritz-Carlton Case Study
3rd Assignment – Ritz-Carlton Hotel Company
How does The Ritz-Carlton create “Ladies and Gentlemen” in only 7 days? The seven days countdown was a result of the evolution and refinement of the hotel opening process, which became more solidified in the late 1980s to early 1990s when hotel chain was opening many new properties.
The first two days were devoted to orienting employees to The Ritz-Carlton culture and values, while remaining five days involved more specific skills training and trial runs of service delivery. To ensure that employees are get aligned with organization mission and core values, trainers from 23 nationalities who are all considered the “best of the best” in their role within the organization. These trainers are responsible for ensuring that each employee is at the required level or standard in their specific job function at the hotel.
Schulze send a message to the new team that “You are not servants. We are not servants. Our profession is service. We are ladies and gentleman. We are ladies and gentleman and should be respected as such.” This statement affected employees to learn the genesis of the Ritz-Carlton motto, “We are ladies and gentleman serving ladies and gentleman”
Moreover, The Ritz-Carlton employed the “Gold Standards” to ensure this message was communicated effectively to all employees. The Gold Standard included “The Credo, The Three Steps of Service, The Motto, The Employee Promise and the Twenty Basics” to ensure employees were focused on the organizations values.
Next, employees in each functional area met for an introduction to their new departments. This is used to help the employees learn more about one another, their likes and dislikes, and how they could function together as an effective unit. After that, employees are trained for developing their skills which is useful for doing jobs.
Because of these continuous communication and addresses from the top and intensive training, skill development and an aligned

You May Also Find These Documents Helpful

  • Powerful Essays

    Nations Hotel Corporation is one of the reputed USA based hotel company, with an international presence in 15 countries worldwide. Hospitality industries are quiet competitive in nature and today’s success rule of hospitality includes knowledge, customer satisfaction and operational efficiency which provides pleasure of stay and departure to their guests. Any addition or subtraction in these components can increase or decrease the rating of any organization. Nations Hotel with 98% brand awareness and 72% as customer satisfaction ratio were still far from the race of preferred choice amongst the customers. Hence there, arose a need to identify the gap , so a study was conducted by the Nations hotel learning organizations (NHLO), as a result need for high leverage training program (Chapter 1-Introduction to employee training and development- High Leverage Training Program) was determined, which can improve the operational efficiency, help in retention of high performing employees and increase the level of customer satisfaction, so a structured coaching program was proposed in front of senior executives, which can have impact on business .(Chapter 1-Introduction to employee training and devlopment -ASTD Competency model, this model shows the role of training and how it will impact the business strategy).…

    • 1125 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Video Case Hotel Monaco

    • 677 Words
    • 2 Pages

    The staff’s high level of character, charm, and enthusiasm are paramount to the hotel in being successful in this endeavor. According to the video, the hotel management strives to motivate their employees by being active in their day-to-day activities and by giving them daily feedback. This keeps them focused, charged and most importantly keeps them in the mindset that their clientele is always observing them. The greatest challenge with management is discipline. Management has several different sections ranging from housekeeping, concierges, sales, and dining staff that all have different needs that have to be met an have to do so with diplomacy. Along with that there are certain expectations that the guest expect of management.…

    • 677 Words
    • 2 Pages
    Good Essays
  • Good Essays

    #1) On the job training and new employee orientation: It is the responsibility of the supervisors and managers to utilise available resources to train, qualify and develop their employees. We find that employees had not been provided with sufficient training related to their job role. For example, Ruth Johnson (who has been working at the banks head office for 2 months) did not know what the machine she is using was called or what it does.…

    • 682 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Marriott Case Study

    • 1989 Words
    • 8 Pages

    Marriott Bedding Program CASE STUDY Marriott Bedding Program Marriott International Uses Project Management to Upgrade Bedding Worldwide Headquartered in Washington, DC, Marriott International, Inc. is one of the leading hospitality companies in the world with more than 2,400 properties in 68 countries and territories. As a management company, Marriott is responsible for daily operations in both company-operated and franchised properties. Marriott has an extensive portfolio of brands including full-service hotels and resorts, limited-service hotels like Fairfield Inn by Marriott and corporate housing such as Marriott ExecuStay. In 2004, Marriott International set out to upgrade their bedding across all Marriott brands by providing new sheeted duvet covers, soft linens, down pillows and pillow-top mattresses for their customers.…

    • 1989 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Disney’s training is very thorough, such as the customer service in their Parks and Resorts. Employees are expected to be at their best, such as cleanliness, attentiveness, and informative, if these are not met to their standards they are not fit to work at a Disney Park and Resort. Although Walt Disney has such high expectations of their employees, a survey taken with 82,000 employees shows that Disney employees take pride in their…

    • 1672 Words
    • 7 Pages
    Good Essays
  • Better Essays

    References: Lu, Z., & Chiang, D. (2003). Strategic issues faced by Ontario hotels. International Journal of Contemporary Hospitality Management, 15(6), 343-345. Retrieved from http://search.proquest.com/docview/228384815?accountid=35796…

    • 1318 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The Ritz-Carlton and their employees are strict followers of their Gold Standards. Their Gold Standards are the foundation of their company, in which they encompass the values and philosophy by which they operate. The Gold Standards consist of The Credo, The Motto, The Three Steps of Service, Service Values, The 6th Diamond, and The Employee Promise The Rtiz-Carlton, 2012). To sum up The Credo, it essentially holds to the value of providing genuine care and comfort to all guests and to fulfill even the unexpressed wishes and needs of their guests. The Credo is written on a small card which is part of the employee’s uniform and must carry with them at all time. A director of public relations, Bonnie Crail, says that everyone takes pride in carrying the credo card, and each day during the daily line-up, they discuss the Gold Standards in depth. This happens every day, in every Ritz-Carlton hotel around the world (Younger and Trochil, 2004, p. 1). Therefore, the employees, referred to as Ladies and Gentlemen, are able to deliver quality service above the industry standard. This sometimes means some guest may make unusual requests. John Timmerman, The Ritz-Carlton’s vice president of…

    • 897 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    The first problem in the case is deciding what to do with the property. The owners have the option of selling the hotel or keeping it open for business. This problem is time sensitive because new competitors are entering the market rapidly. “Approximately 28 hotels were under construction and an additional 25 in permit stages for a total of 53 projects under development”. (Cornsun & Enz, p. 21). The Hillerman Hotel Executive Board will need to choose an option soon. The tool/concept that will be used to solve this problem is the hold and maintain strategy. The essence of this strategy is a good defense, which makes it harder for new firms to enter and for challengers to gain ground, lowers the probability of attack, lessens the intensity of attack, or diverts attack to less threatening arenas (Popescu, 2008, p. 4). The purpose of the hold and maintain strategy is to protect the company’s position in the industry by strengthening competencies.…

    • 376 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    High Quality Service

    • 325 Words
    • 2 Pages

    You have been called in to advise the owners of an exclusive new luxury hotel. For the venture to succeed, hotel employees must focus on providing customers with the highest quality customer service possible. The challenge is to devise a way of organizing and controlling employees that will promote high-quality service that will encourage employees to be committed to the hotel, and that will reduce the level of employee turnover and absenteeism—which are typically high in the hotel business.…

    • 325 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ritz Carlton

    • 2106 Words
    • 9 Pages

    The Ritz-Carlton Hotel (RCH) faces a dilemma, change its seven-day countdown process and succumb to the pressures of Millennium Partners (MP) or maintain the company’s proven strategy and open at a manageable occupancy level. By examining how RCH’s culture, leadership, and service contribute to the essence of the Ritz-Carlton we will show how RCH effectively opens new hotels and continues to operate at a high level.…

    • 2106 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    Kim, B. O. (2004, January 16). How Do Hotel Firms Obtain a Competitive Advantage? International Journal of Contemporary Hospitiality Management, pp. 65-71.…

    • 788 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Robert E. Watson, the Managing Director of Protravel International, Inc. says that "service value. What sets Ritz-Carlton apart is its service. Ritz-Carlton partners with us in the travel industry to get the most for our client. If we don't perform the service together, if we…

    • 684 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Starwood Hotels and Resorts has six core value that they follow; Trust, Respect, Callaboration, Innovation, Accountability, and Execution. With these values Starwood Hotels and Resorts uses these core values and its mission statement to serve as a blueprint for what they will accomplish. Starwood Hotels and Resorts mission statement is as follows; “Create the most successful branded, global, lifestyle Hospitality Company by ensuring that trust and respect, for our associates and guests, are at the forefront of everything we do. We are committed to re-imagining our business with creativity and innovation, resulting in exciting, fun workplace.”(http://www.starwoodhotels.com/corporate/careers/believe/values.html) Starwood Hotels and Resorts mission statement focuses on creating a great hospitality company for their employees and their guest. CEO Fritz Van Passchen and CFO Vasant M. Prabhu of Starwood Hotels and…

    • 1636 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Ritz-Carlton

    • 675 Words
    • 3 Pages

    The Ritz Carlton Hotel Company is a management firm that was formed in 1983. It was started when W.B. Johnson purchased the right to the Ritz-Carlton name along with the Boston Ritz-Carlton. Today it has grown to eighty-one hotels across the US, Canada, Europe, Mexico, Asia-Pacific, the Middle East and Africa. The company is also planning to add several more hotels in the coming years with the addition of twelve more hotels overseas. Ritz-Carlton also has add-in services such as spas, golf lessons, destination clubs and luxurious residences at most of their hotels. In 2000 The Ritz Carlton launched their Leadership Center. This center welcomes top executives from all different industries to share their business practices. (The Ritz Carlton, 2013)…

    • 675 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Day one of the program is dedicated mostly to orientation. Introducing the clerk to the crew they will be working with and familiarizing them with the layout of the department will enable the clerk to feel comfortable on their…

    • 1533 Words
    • 7 Pages
    Better Essays

Related Topics