A marketing and insights leader with >10 years of experience across a broad base of geographies, industries and therapeutic areas. A track record of leveraging stakeholder insights to drive brand development and marketing activation. Experience in developing and executing effective research plans, and leading cross-functional teams to accomplish business objectives. Skills Summary
|Industry/Therapeutic Area |Functional Experience |Geographic Experience | |Consumer Products |New , Launch, & Established Products |US | |Pharmaceutical |Strategy Development |Global / International | |Central Nervous System |Segmentation |Europe / Japan | |Cardiovascular |Positioning & Brand Development |Emerging Markets | |Respiratory / Pulmonary |Promotional Development |China/Asia | |Oncology |Portfolio Optimization |AFME | |Women’s’ Health |Consumer Flow Modeling |LATAM | |Infectious Disease | | |
August 2012- Present
Assoc. Director – Business Analytics
• Direct marketing insights in support of a major product launch in the women’s healthcare space including the development of brand positioning, messaging, sales force sizing/segmentation, and direct to consumer television (DTC)...
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