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A marketing and insights leader with >10 years of experience across a broad base of geographies, industries and therapeutic areas. A track record of leveraging stakeholder insights to drive brand development and marketing activation. Experience in developing and executing effective research plans, and leading cross-functional teams to accomplish business objectives.
Skills Summary
|Industry/Therapeutic Area |Functional Experience |Geographic Experience |
|Consumer Products |New , Launch, & Established Products |US |
|Pharmaceutical |Strategy Development |Global / International |
|Central Nervous System |Segmentation |Europe / Japan |
|Cardiovascular |Positioning & Brand Development |Emerging Markets |
|Respiratory / Pulmonary |Promotional Development |China/Asia |
|Oncology |Portfolio Optimization |AFME |
|Women’s’ Health |Consumer Flow Modeling |LATAM |
|Infectious Disease | | |

Professional Experience

Shionogi Inc. August 2012- Present

Assoc. Director – Business Analytics

• Direct marketing insights in support of a major product launch in the women’s healthcare space including the development of brand positioning, messaging, sales force sizing/segmentation, and direct to consumer television

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