The Internet has become an essential part of our daily life, and companies realize that the Internet can be a shopping channel to reach existing and potential consumers. With popular trends and demands the concept of the Internet as the way forward to increase profit margins, companies new and old are creating websites here and there. The significance for retailers to having a web site is that a web site is informational and transactional in nature. As the web site can be used for advertising and direct marketing; sales; customer support and public relations. With seasonal events and holidays, the Internet has become a tool for a quick and stress free method of shopping. Allowing retailers to cash in the profit from another useful shopping channel. The top categories of Online Sales according to Online Shopping are: * Computer Hardware and Software
* Apparel and Accessories
* Office Supplies
* Books, Music and Movies
* Consumer Electronics
* Home and Garden
* Health and Beauty
* Sporting Goods
* Toys and Games
1.2 WHY WE CHOOSE THIS PROJECT
With more and more people becoming internet users in today’s world, there has been great increase in online shopping websites all over the world. The number of people shopping online has increased to 60 per cent in the past two years, with nearly nine out of 10 (more than 85 per cent) of the world’s web users logging on to internet to buy, according to new research. The advancement of technology and easy navigability are the some of the main factors because of which online shopping has achieved great heights in World Wide Web. Here are some of the factors which have contributed to the growth of online shopping websites:-
Saving your money: In your online purchase you can find several deals, discounts and online codes for the products and all other purchases. Everyone loves to buy products through online and earn money online without investment just by getting wonderful deals, but you need do a careful search to find the best available discounts and bargains to acquire the excellent discounts regarding particular products while purchasing online. Searching with regard to deals and also discounts through online purchasing websites isn’t a difficult task and it’s also thought to be a fine art. Once if you recognize the best online shopping sites you can sign up using them so that you will not miss valuable deals offered for your time.
The primary aim of this project is to demonstrate that with better interactive features in clothing web sites could improve sales for online retailers. The objectives of the project are as follows:
* To learn about the Online Shopping industry.
* To investigate potential problems with Online Shopping. * To create a prototype web site focusing on one of the many problems that arises within Online Shopping. * To evaluate the prototype with an existing Online Shopping website.
1.4 FEATURES OF THE PROJECT
Internet has revolutionized the way we do our Shopping. Because of the numerous Advantages and Benefits of Shopping Online more and more people these days prefer Online Shopping over conventional shopping. There are many reasons why I think buying on the internet is the best option too. What are some reasons why Online Shopping is liked by many? Given below are my Top 10 Reasons for Buying Online. 1) Convenience: The convenience of this method of shopping is what I like best about it. Where else can you do shopping even a midnight wearing your night suit? You do not have to wait in a line or wait till the shop assistant is ready to help you with your purchases. You can do your shopping in minutes even if you are busy apart from saving time and avoiding crowds. Online shops give us the opportunity to shop 24 x 7 and also reward us with a ‘no pollution’ shopping. There is no better place to buy information...
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