PR execution can be differentiated from Advertising execution by its way of implementation and by means of approach of communication.
Public Relation execution is about administration function regarding public understanding and acceptance. It deals on the subject of influencing people using public opinion by modifying and harmonizing attitude and acceptance. It deals with public trust and reputation. The Public relation is real: Real people, real events, real relationships, word of mouth and about interaction to people. Its priority is the public that have two different interests. Achieving mutually beneficial benefits is its goal. Examples of PR are events and publicity. Advertising focuses its function based in artistic execution, product features and its target market. Advertising is one way communication that aims to attract and make the target market buy the product/services. Examples of Ads are the print ads, billboards, commercials and the lamp post banners.
2.) What to you is the most important element of Public Relation?
“PR is the planned process to influence public opinion through sound character and proper performance based on mutually satisfactory two way communication” I think the most important part of PR is influencing public opinion with mutually satisfactory two way communication. It is a give and take process. PR management should be able to gratify and convince the public people based on the marketing communications they used. I think that if PR management will be able to influence the public people with their stories, people in return will be assured and will trust your words. Therefore, if people will trust your words you can easily make them believe and make them buy the promotions that you will do about your market. You can have their loyalty and guarantees to control their behavior. But it is a heavy duty to commit no mistakes to be able not to lose their