Different types and means of propaganda
The act of relating something or someone we like or respect with a product. Symbols are constantly used in this form. Testimonial
The use of well known, respected people to endorse a product or service. Glittering Generalities
The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used. Plain Folks
The use of everyday people to sell a product or service. Speakers in ads appear to make the person to be one of the people. Bandwagon
Attempts to persuade the target audience to take a course of action, "Everyone else is taking." "Join the crowd." This technique reinforces peoples natural desire to be on the winning side. Name Calling
The use of names that evoke fear or hatred in the viewer. This technique links a person or idea to a negative symbol. Card Stacking
Strategy of showing the product's best features. Telling half-truths and emitting or lying about it's potential problems.
upper ones, including the ones below
http://quizlet.com/621555/propaganda-techniques-flash-cards/ Snob Appeal
An appeal to a reader's sense of being elite--the absolute "best" in some way. Loaded Language
Use of language "loaded" with emotion in hope's of an emotional appeal. Red Herring
To offer less important ideas or information that is intended to distract from more important factors. Hyperbole
A great exaggeration, usually to produce an emotional effect in the reader.
Effects: It influences the other party easily and may even mislead people into thinking that the truth is only what they see.
Website reference for propaganda: http://www.reference.com/motif/Society/animal-farm-propaganda
George Orwell uses several types of propaganda in his famous novel "Animal Farm." One such example is when Snowball uses it obtain leadership within the farm. Snowball uses propaganda to promote animalism and the building of a windmill. However, Napoleon later uses it to have Snowball exiled. He tells the other animals, via his propaganda, that Snowball was a traitor from the beginning. Napoleon also told the animals that Snowball had been working with the previous owner, Mr. Jones. Mr. Jones had been exiled from Animal Farm previously. These two examples of propaganda show just how powerful propaganda can be used in political positions when one is trying to gain a leadership roll. Napoleon had been problems during his reign. These problems later are attributed to his propaganda that was used. Propaganda is used to change what people believe. Ultimately, though, Snowball used propaganda in hopes of helping his fellow animals.
Propaganda in the book
Page 12, Chapter 1
Beast of England (song/poem)
Page 55, Chapter 5, Page 63, Chapter 6,
Then the sheep broke out into a tremendous bleating of “Four legs good, two legs bad!” which went on for nearly a quarter of an hour and put an end to any chance of discussion.
Page 55, Chapter 5
Afterwards Squealer was sent round the farm to explain the new arrangement to the others. “Comrades,” he said, “ I trust that every animal here appreciates the sacrifice that Comrade Napoleon has made in taking this extra labor upon himself. Do not image, comrades, that leadership is a pleasure! On the contrary, it is a deep and heavy responsibility. No one believes more firmly than comrade Napoleon that all animals are equal. He would be only too happy to let you make your decisions for yourselves. But sometimes you might make the wrong decisions, comrades, and then where should we be? Suppose you had decided to follow Snowball, with his moonshine of windmills-Snowball, who, as we now know, was no better than a criminal?”
“Bravery is not enough,” said Squealer. “Loyalty and obedience are more important. And as the Battle of Cowshed, I believe the time will come when we shall find that Snowball’s part...
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