NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT
PROJECT REPORT ON
• • • • • • • Partha Pratim Mahanta Utpal Rajkonwar Omi Nirmali Pranjal Pran Pratim Parag
Bharti Airtel Limited
NSE: BHARTIARTL, BSE: 532454
is an Indian telecommunications company that operates in 19
countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries at the end of June 2011. It is the largest cellular service provider in India, with over 169.18 million subscribers as of June 2011. Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth by Cisco. The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore. It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. Its network (base stations, microwave links, etc.) are maintained by Ericsson, Nokia Siemens Network and Huawei, business support by IBM and transmission towers by another company (Bharti Infratel Ltd. in India). Ericsson agreed for the first time, to be paid by the minute for installation and maintenance of their equipment rather than being paid up front. This enabled the company to provide pan-India phone call rates of Rs. 1/minute (U$0.02/minute). Call rates have come down much further.
Name: Bharti Airtel Limited.
Business Description: Provides GSM mobile services in all the 22 telecom circles in India, Srilanka, Bangladesh and now in 16 countries of Africa. Provides tele media services (fixed line and broadband services through DSL) in 87 cities in India. Provides an integrated suite of Enterprise solutions, in addition to providing long distance connectivity both nationally and internationally. They also offer DTH and IPTV Services
Established: July 07, 1995, as a Public Limited Company
Proportionate Revenue: Rs. 169,749 million (ended June 30, 2011-Audited) Rs. 122,438 million ( ended June 30, 2010-Audited) (As per IFRS Accounts)
Proportionate EBITDA Rs. 57,058 million ( ended June 30, 2011 - Audited) Rs. 44,456 million ( ended June 30, 2010 - Audited) (As per IFRS Accounts) Shares in Issue: 3,797,530,096 as at June 30, 2011 Listings: Bombay Stock Exchange Limited (BSE) National Stock Exchange of India Limited (NSE)
Stock Exchange Symbol: NSE – BHARTIARTL BSE – 532454
Customer Base: India & South Asia: 174,941,000 GSM mobile, 3,322,000 Tele media customers and 6,262,000 Digital TV Services (Status as on June 30, 2011) Africa: 46,306,000 GSM mobile customers. (Status as on June 30, 2011)
Registered Office: Bharti Airtel Limited (A Bharti Enterprise) Bharti Crescent, 1 Nelson Mandela Road, Vasant Kunj, Phase II, New Delhi - 110 070. Tel. No.: +91 11 4666 6100 Fax No.: +91 11 4666 6411
Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A...
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