Project Report

A DISSERTATION ON

INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION
Submitted in partial fulfillment of the requirement for MBA Degree of Bangalore University BY

VIKRAM RAJPUROHIT Register Number 06XQCM6085

Under the guidance of Prof. JAIRAJ NAIR

M.P.Birla Institute of Management Associate Bharatiya Vidya Bhavan Bangalore-560001

2006-2008

DECLARATION
I hereby declare that the dissertation titled “INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION” has been prepared under the guidance of Prof. JAIRAJ NAIR in partial fulfillment of MBA degree of Bangalore University, and is my original work. This project does not form a part of any report submitted for degree or diploma of Bangalore University or any other university.

Place: Bangalore Date: VIKRAM RAJPUROHIT

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Principal’s Certificate
This is to certify that Mr. VIKRAM RAJPUROHIT, bearing registration No: 06XQCM6085 has done a project and has prepared a report “INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION” under the guidance of Prof. JAIRAJ NAIR, M.P. Birla Institute of Management, Bangalore. This has not formed a basis for the award of any degree/diploma for any other university.

Place: Bangalore Date:

Dr. NAGESH.S.MALLAVALLI PRINCIPAL MPBIM, Bangalore

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Guide’s Certificate
I hereby declare that the research work embodied in this dissertation CADBURY entitled “INFLUENCE ON OF PACKAGING OF

PRODUCTS

CONSUMER

PURCHASE

DECISION” has been undertaken and completed by Mr. Vikram Rajpurohit under my guidance and supervision. I also certify that he has fulfilled all the requirements under the covenant governing the submission of dissertation to the Bangalore University for the award of MBA Degree.

Place: Bangalore Date:

Prof. JAIRAJ NAIR Internal guide MPBIM, Bangalore

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ACKNOWLEDGEMENT
The successful accomplishment of any task is incomplete without acknowledging the