Project

Topics: Oral hygiene, Toothbrush, Toothpaste Pages: 2 (485 words) Published: August 27, 2013
Endorsement :
Bangladesh Dental society endorses all variants of Pepsodent toothpaste, toothbrush and toothpowder. There are currently 3 variants of Pepsodent Toothpaste: Germicheck, Herbal & Whitening. There is only 1 variant of toothpowder – Pepsodent Germicheck (also mention this is the only toothpowder ever endorsed by BDS). Unique Formulation

Pepsodent’s unique Germicheck formula is fortified with ingredients that remove up to 95% germs in 2 minutes. As a result it prevents common oral problems such as tooth decay, toothache, gum diseases, plaque and provides strong and white teeth with a fresh breath. Communication

Pepsodent communicates the importance of maintaining a good oral hygiene. While it primarily targets the children, Pepsodent aims at raising awareness among care-givers to promote brushing after every meal especially before going to bed at night and in the morning after breakfast. The brand conducts school programmes and runs a Dentibus which primarily provides basic dental care to communities which do not have access to a dentist. Offering Choice

With our understanding of local needs and preferences, Pepsodent introduced a Toothpowder format. This has gained immense popularity over the years. The toothpowder is available in two sizes: 50g & 100g. Expanding the Portfolio

Pepsodent expanded in to the toothbrush category in September 2007 with a view to offer its consumers with better oral hygiene. Since February 2011, local production of toothbrush has started with the variant Pepsodent Fighter. From our range

Toothpaste
* Pepsodent’s unique Germicheck formula is fortified with ingredients that remove up to 95% germs in 2 minutes. The “magnets” in the toothpaste sticks to germs as you brush and destroys them. * Pepsodent Whitening whitens teeth in 2 weeks. It contains Perlite, an effective polishing agent while helps removes stains. Its formula is clinically proven to bring back and maintain the natural whiteness of your...
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