Principles of Retailing
Principles of Retailing:
The format of a retailer is the overall appearance and feel that it presents to customers, primarily its look and layout, the sort of range it stocks and the approach taken to pricing.
New format : development of online business
Format is distinct from fascia which, strictly speaking, refers solely to external appearance. Retailers occasionally use it as as a synonym for format.
Retail internationalization
Companies like wal-mart, testco, internationalie due to the nature and hange in the competitive environment .. like Stagnation(ceasing) of sales at home
Internationalize due to various PULL factors such as – established location – potentially large growth markets, access routes , higher profits – factors that pull u to comet ot he country!!!
By expanding operations to new heterogeneous markets companies can avoid facing STAGNAITON and fall out during maturity phase of the retail life cycle
Concept behind retail internationalizatoin Eclectic paradigm was initially developed in the 60s which seeked to explain RI in turns of manufacturing
It worked on the assumption that RI was based on ASSET SPECIFIC advantage, location specifying and the degree of innovation in management
This was later added by vida and sire who added to asset and location advantage * The degree of RI depens on FACILITATING COMPETITINCIES
Such as CORPORATE ENLIGHTEMENT
PREVIOUS EXPERCIENCE OF INTERNTATIONALIZATION
EXISTING ALLIANCES
As managers get more exposed to new markets they become more comfortable with change which drives the organization forward
1MOTIVES:
McGoldrick PUSH AND PULL MODEL
PUSH FACTORS
- higher required rate of investment
Government regulation / high costs / market saturation / increased competition
These are push factores that would push companies OUT OF THE COMFORT ZONE, to new and potentially greener pastures abroad
PULL FACTORS
-Low barriers to entry (porter 5 forces)
- location advanatages , potential
The format of a retailer is the overall appearance and feel that it presents to customers, primarily its look and layout, the sort of range it stocks and the approach taken to pricing.
New format : development of online business
Format is distinct from fascia which, strictly speaking, refers solely to external appearance. Retailers occasionally use it as as a synonym for format.
Retail internationalization
Companies like wal-mart, testco, internationalie due to the nature and hange in the competitive environment .. like Stagnation(ceasing) of sales at home
Internationalize due to various PULL factors such as – established location – potentially large growth markets, access routes , higher profits – factors that pull u to comet ot he country!!!
By expanding operations to new heterogeneous markets companies can avoid facing STAGNAITON and fall out during maturity phase of the retail life cycle
Concept behind retail internationalizatoin Eclectic paradigm was initially developed in the 60s which seeked to explain RI in turns of manufacturing
It worked on the assumption that RI was based on ASSET SPECIFIC advantage, location specifying and the degree of innovation in management
This was later added by vida and sire who added to asset and location advantage * The degree of RI depens on FACILITATING COMPETITINCIES
Such as CORPORATE ENLIGHTEMENT
PREVIOUS EXPERCIENCE OF INTERNTATIONALIZATION
EXISTING ALLIANCES
As managers get more exposed to new markets they become more comfortable with change which drives the organization forward
1MOTIVES:
McGoldrick PUSH AND PULL MODEL
PUSH FACTORS
- higher required rate of investment
Government regulation / high costs / market saturation / increased competition
These are push factores that would push companies OUT OF THE COMFORT ZONE, to new and potentially greener pastures abroad
PULL FACTORS
-Low barriers to entry (porter 5 forces)
- location advanatages , potential