Principles of marketing black berry
Question 1:
A. Discuss the BB buyers’ decision making process for shifting to the new Smartphone technology?
There are five stage of the decision making process, and the bb buyers started with the need recognition or identification of a problem, they have decided that there are better products in the market such as android smart phones and the famous IOS Iphone , the second stage that the bb community went through was the information search stage in which they asked friend or family, or have seen commercials or even searched over the internet to find the Smartphone that each individual needed, afterwards they turned to evaluating alternatives in which they did a comparison between the brands, after the evaluation the user finally buys the product, and finally the post purchase decision in which the user decides if the product is good or bad.
B. What were the key factors of blackberry’s success?
Blackberry’s success started by hiring dedicated & professional team of BB App Developers who can build the right application to meet user’s requirements, using unique approach in marketing the BB, they strategically positioned the bb as a tool for business.
(Blackberry Factors Of Success, http://vestroia-blackberry.blogspot.com/2011/11/key-factors-to-success.html)
Question 2:
There are many factors affecting a consumer’s behavior. Nominate THREE of them and relate them to the case by giving examples and personal observations of why people shifted from BlackBerry to Iphone?
There are cultural factors affecting the consumer behavior of people, such as the Cultural stress that people face when choosing a phone and it involves the beliefs and values of the society they live in, and in these cultures there are subcultures affecting people with religion, geographic, race among other things, and the social class in which specifically affects the consumer behavior, in poor societies it would not matter if you have a old or a new phone but in rich
A. Discuss the BB buyers’ decision making process for shifting to the new Smartphone technology?
There are five stage of the decision making process, and the bb buyers started with the need recognition or identification of a problem, they have decided that there are better products in the market such as android smart phones and the famous IOS Iphone , the second stage that the bb community went through was the information search stage in which they asked friend or family, or have seen commercials or even searched over the internet to find the Smartphone that each individual needed, afterwards they turned to evaluating alternatives in which they did a comparison between the brands, after the evaluation the user finally buys the product, and finally the post purchase decision in which the user decides if the product is good or bad.
B. What were the key factors of blackberry’s success?
Blackberry’s success started by hiring dedicated & professional team of BB App Developers who can build the right application to meet user’s requirements, using unique approach in marketing the BB, they strategically positioned the bb as a tool for business.
(Blackberry Factors Of Success, http://vestroia-blackberry.blogspot.com/2011/11/key-factors-to-success.html)
Question 2:
There are many factors affecting a consumer’s behavior. Nominate THREE of them and relate them to the case by giving examples and personal observations of why people shifted from BlackBerry to Iphone?
There are cultural factors affecting the consumer behavior of people, such as the Cultural stress that people face when choosing a phone and it involves the beliefs and values of the society they live in, and in these cultures there are subcultures affecting people with religion, geographic, race among other things, and the social class in which specifically affects the consumer behavior, in poor societies it would not matter if you have a old or a new phone but in rich