Pizza Hut Mkarekting Strategy

Topics: Pizza, Pizza Hut, Marketing Pages: 20 (6322 words) Published: August 6, 2012
Pizza Hut: A Beginning
The journey began in 1958, when two college students and brothers from Wichita, USA, Frank and Dan Carney, opened the first Pizza Hut restaurant at their hometown on June 15, 1958. After borrowing $600 from their mother, they purchased some second-hand equipment and rented a small building on a busy intersection in Wichita. The result of their entrepreneurial efforts was the first Pizza Hut restaurant, and the foundation for what would become the largest and most successful pizza restaurant company in the world.

Many people ask how Pizza hut got its name. When Carneys were setting up their first restaurant, the building had sign with room for just nine characters. They wanted to use “pizza” in the name, which left room for a word with only three letters. A family member suggested the building looked like a hut –and Pizza Hut was born.

Pizza Hut: Today
Pizza Hut is not only the acknowledged leader of pizza industry worldwide, but it is also the world’s largest pizza chain, with over 12,000 restaurants across 100 countries, employing more than 300,000 people, serving 1.7 million pizzas everyday to more than seven million customers.

Pizza Hut is the high-flying brand of Yum! Restaurants International,

which is also the parent company of KFC, Taco Bell, A&W and Long John Silvers. Taking other four brands with Pizza Hut, Yum! Restaurants International makes up the world’s largest restaurant group.

Pizza Hut in Bangladesh
Transcom Foods Limited, a concern of Transcom Group is the franchisee of Pizza hut in Bangladesh. With a seating capacity of 220 persons, the first outlet of Pizza Hut is located on South Avenue, Gulshan-1.

Pizza Hut provides the perfect mix of great food, great service and great place at a great value to customers who are looking for a grand experience. We believe in positive intension, and maintain a strong internal environment by developing our competitive work force, which we trust. The latest technological tools along with the best support systems from our franchiser YUM! International is used to ensure easy workflow and to make our restaurants the favorite in the Country.

The success of Pizza Hut relies heavily on delighting our customers by ensuring that all their needs and desires are met in every way. Hence, the company give strong importance to marketing efforts to ensure that. Along with customer satisfaction, make sure, that the business makes money! Therefore, the first task is to understand our consumers from every aspect.

In this regard, we have tried to gain a thorough understanding of our competitive environment and continuously strive to develop unique business ideas to make our business a success. Thus, Pizza hut has successfully attained a broad range of loyal customers, to whom pizza has gained extreme popularity. In order to expand this range, our marketing team is involved in developing new products and concepts, all the time. Above all, not only do we make GOOD FOOD, we are also famous for providing great service and dining experience, to give our valued customers more reasons, to return.

Due to the vast success of our flagship restaurant in Gulshan, and huge demand from consumers, opening of new stores in different cities are already under way. And from this experience marketing team has the recognition and understanding of * cultural influences

* governmental and political influences
* demographic and lifestyle trends
* local and national economic trends

In Pizza Hut the role of operations is to be obsessed with the quality of our pizza and the experience that our customers receive. There are 3 distinct categories of restaurants.
Full Service Restaurants
These are the traditional pizza restaurants that offers seated service and take-away. Home Service Restaurants
Restaurants that offer home deliveries and take-away.
Restaurant Based Delivery
A full service...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Marketing Strategy by Pizza Hut Essay
  • Pizza Hut Essay
  • Pizza Hut Inc. Strategy Essay
  • Essay about Pizza Hut Strategies
  • Strategy of Pizza Hut Essay
  • Combat Strategies of Pizza Hut Essay
  • Pizza Hut Marketing Strategy Essay
  • Pizza Hut Essay

Become a StudyMode Member

Sign Up - It's Free