Philips and Baby Bottles

The product we have decided to create and sell is a baby bottle which has a bottom that unscrews. The purpose of this product is to make it easier for parents to wash baby bottles, which are often difficult to clean. Things like formula and milk may stick on the bottom and may take minutes of soaking to clean out. Even the dishwasher may not clean out the bottle good enough to use again. Often times the gunk does not get cleaned off. With a removable bottom, there is a guarantee that the bottle will be clean by the next use, which promotes hygiene. Another good part of this baby bottle is that is reusable and can last longer than a common bottle. Our main idea for this product is the hygienic and cleanliness aspects, which makes this product a great bottle to be manufactured and sold by the AVENT baby bottle company, which is run by Philips. This is the parent company we have chosen to function under because of their prominence for health and well-being, which is something our product, prides itself on. We want to ensure the safety of each child using the bottle. Another reason for choosing Philips AVENT as a parent company is their focus on innovation, and our product is something that has yet to be introduced into the market of baby products. The name of our product is called BottomsUp.
The sector of Philips our product will fall under is the Consumer Lifestyle sector, which includes Norelco, AVENT, and Sonicare. During the year 2011, this sector sold €5.83 million, $7.55 million, in sales. The company as a whole made $5.12 billion in sales by the end of 2011.
The market for baby bottles, which is an important sector of the infant/newborn product industry, is an industry that is dominated at the top by companies such as Philips AVENT, which provides a wide array of products for infants and newborn babies. As their website indicates, “Philips AVENT is a leader in parenting and baby products. The Philips AVENT products range includes breastfeeding, bottle