Preview

pest totyoooota

Satisfactory Essays
Open Document
Open Document
277 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
pest totyoooota
PEST Analysis Template
Situation being analysed: TOYOTA______________________________________________________
PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business.

Political Economic
• Toyota had a lot of help from japan government, including tax breaks (4)
• The most flexible labor markets in the world (5)
• Widening Income gaps (4)• • Increase on Japan’s Interest rate (5)
• Income level of the US rise (5)
• GDP in Japan decreased meaning that the overall income level of population lowered causing people to buy less cars (5)
• Japan’s exchange rate (5)
• One of the leading brands in cars around the world (5)
• Japanese automotive industry is one of the most famous in the world (5)
Social Technological
• The fuel in America less expensive than in Europe, which means, that this market can buy not only small cars with small fuel expenses, but the big pickups, crossovers, jeeps and other big cars, that they like very. This is a favorable situation for Lexus’ all roaders and crossovers (5)

Brief facts about the business:
When and where was it founded?
Japan 1937 (2)
In which industry does the business operate?
Automotive (1)
What brands and/or product(s) does it sell?
• Cars
• Trucks
• SUVs
• Crossovers
• Hybrids & EV
• Hybrid Cars
• Hybrid SUVs (1) What was the consolidated revenue (for the whole corporation) in 2012?
(From April 2012- March 2013)
FY 2013: 22,064,192 million yens
FY 2012: 18,583,653 million yens (3)

Bibliography:
(1) Vehicles (2013) Available at: http://www.toyota.com/ (Accessed Oct 5 2013)
(2) History Of Toyota (2013) Available at: http://www.toyota-global.com/company/history_of_toyota/ (Accessed Oct 5 2013)
(3) Financial Summary FY 2012 (2013) Available at: http://www.toyota-global.com/investors/financial_result/2013/pdf/q4/summary.pdf (Accessed Oct 5 2013)
(4) Toyota PESTEL Analysis


Bibliography: (1) Vehicles (2013) Available at: http://www.toyota.com/ (Accessed Oct 5 2013) (2) History Of Toyota (2013) Available at: http://www.toyota-global.com/company/history_of_toyota/ (Accessed Oct 5 2013) (3) Financial Summary FY 2012 (2013) Available at: http://www.toyota-global.com/investors/financial_result/2013/pdf/q4/summary.pdf (Accessed Oct 5 2013) (4) Toyota PESTEL Analysis (2010) Available at: http://www.studymode.com/essays/Toyota-Pestel-Analysis-471173.html (Accessed Oct 5 2013)
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Powerful Essays

    Individual Contemporary Articles Analysis: Holden leave Australia
    • 1593 Words
    • 6 Pages

    Individual Contemporary Articles Analysis: Holden leave Australia

    In the past five years, all of the domestic and global car manufacturers were struggling with the contraction of car demanding. Due to the fears of the future economy, customers postponed to purchase new vehicles in the world. In Australia, smaller and more fuel-efficient cars started to be the first choice for the local consumers while the main stream of the market is second-hand vehicle. Because of these reasons, the sales value of the core products of Holden which traditionally known as large, powerful and fuel-inefficient are declining (Ibisworld 2013).…

    • 1593 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Good Essays

    Copy of japan ccot student sample
    • 640 Words
    • 1 Page

    Copy of japan ccot student sample

    remained stagnant. The economy of Japan changed in that the balance of wealth tilted towards the…

    • 640 Words
    • 1 Page
    Good Essays
    Read More
  • Good Essays

    The Economic Environment P1, P2 M1, D1 Unit 38 Bussiness Studies
    • 3322 Words
    • 14 Pages

    The Economic Environment P1, P2 M1, D1 Unit 38 Bussiness Studies

    In 2011, the manufacturing output fell and this caused construction and labour weak; this then resulted in an increase in unemployment. This economic change had an effect on the economic environment by showing there wasn’t as many employees in working areas such as construction and labour. This must have had an impact on the number of products being manufactured in Nissan UK. This must have then impacted on the company by not allowing them to make as many sales as their company would expect to make. This shows that the economy review shows that the economy is at a recession. The economy review for December 2011 shows how manufacturing fell and this has left less people working in labour and so they are unemployed, this means that consumers are going to try to spend less. This economic change can have an impact on Nissan UK because it would mean that customers are not willing to spend a lot on things like vehicles and so they would have to drop prices or slow the number of products being…

    • 3322 Words
    • 14 Pages
    Good Essays
    Read More
  • Powerful Essays

    Integration Project of Analyst Preparation: Honda Motor Co. Ltd
    • 3054 Words
    • 13 Pages

    Integration Project of Analyst Preparation: Honda Motor Co. Ltd

    1. Political: Total industry automobile sales in Japan for fiscal year 2012 rose approximately 3% to approximately 4.75 million units. Although the Great East Japan Earthquake and the floods in Thailand had an impact, automobile sales remained stable due to government stimulus policies that provided tax breaks and subsidies for eco-car purchases in the second half of the fiscal year as well as other factors. (p.19)…

    • 3054 Words
    • 13 Pages
    Powerful Essays
    Read More
  • Good Essays

    Fertility Rates: Japan's Decrease In Population
    • 987 Words
    • 4 Pages

    Fertility Rates: Japan's Decrease In Population

    A decrease in population means that more people are dying, or emigrating, from Japan than there are children being born. To begin, as Japans population decreases, the money collected through taxes also decreases. This affects the Japanese citizens directly because with tax money schools, roads, and other services such as pensions are available. With less people paying taxes, it makes it more difficult to not only make these services available, but also makes it difficult to pay off the country’s debts. A decrease in population also means that there are less people to carry on the Japanese culture and traditions. If there are not enough people in Japan to keep its economy stable, then the immigrant entries will have to be increased to raise the population. Japan will need to allow six hundred thousand people to live in the country every year to keep its economy stable. This will mean that the homogeneous Japanese society will now be introduced to many people that don’t practice the same Japanese traditions. Since fertility rates are so low, it may make it very difficult for the Japanese children to keep traditions…

    • 987 Words
    • 4 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Closing Case Japan
    • 354 Words
    • 2 Pages

    Closing Case Japan

    1. In the 1980s Japan was viewed as one of the world’s most dynamic economies, today it is viewed as one of the most stagnant. According to Hill, The Japanese economy has stagnated because in quick succession their stock market collapsed and property prices rapidly followed. Japanese banks found their balance sheets loaded with bad debt and they reduced lending. As the stock market plunged and property prices imploded, individuals saw their net worth shrink. Japanese consumers responded by sharply reducing spending, depressing domestic demand and sending the economy into a recession.…

    • 354 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Fiat External Environment
    • 1096 Words
    • 5 Pages

    Fiat External Environment

    Despite the American notion of fast muscle machines, there is a growing demand for the economically conscious vehicles. Rising cost for fuel and more demanding regulations for emissions will likely increase demand for the types of vehicles FAIT is providing and the new, leaner Chrysler is producing. The wave of hybrid models and fully electric vehicles already in FIAT''s stables may give FIAT the leverage it is seeking and hoping on, in the American market.…

    • 1096 Words
    • 5 Pages
    Powerful Essays
    Read More
  • Best Essays

    BUS 357 Research Paper
    • 2491 Words
    • 10 Pages

    BUS 357 Research Paper

    The purpose of this paper is to discuss the Toyota Motor Corporation from a global and international business standpoint so that the reader may understand why the company has become one of the largest automobile producing countries in the world. Toyota is an auto making company that has been around since the 1940s and has gradually made its way towards the top to become one of the largest industries in the world. The company has goals that they continually work to achieve, and also strong management practices that keep them slightly ahead of their competition. The leadership that Toyota pursues has a positive affect on where the company stands globally. The company also uses e-commerce, which has greatly benefitted the company in several ways. It has allowed the business to grow, as well as save them money and work more efficiently. Their organizational structure consists of teamwork between employees and the company stands behind having satisfied employees. After all, the most important philosophy that the company possesses states that the customer is the priority and the key to success is in its people.…

    • 2491 Words
    • 10 Pages
    Best Essays
    Read More
  • Satisfactory Essays

    perceptual map
    • 395 Words
    • 8 Pages

    perceptual map

    Cars SUVs/Crossovers Trucks Commercial Hybrids/Electric  Diesel  Objective: Offer array of vehicles – small, medium and large; cars, utilities and trucks. Focusing on best-in-class quality, fuel efficiency, safety and smart design  Affordable vehicles  Best selling product: F series, Fiesta  Price range: F series : 26k – 52k, Fiesta: 14k  Headquarters: U.S. Chevrolet   Owned by General Motors  Types of vehicles:      Cars SUVs/Crossovers Trucks Commercial/Vans Hybrids/Electric  Diesel  Affordable vehicles  Target a wide range of markets. Affordability, safety, design, fuel efficiency  Best selling: Cruze and Silverado  Price range: Cruze: 16k MSRP, Silverado: Starting 26k BMW   Headquarters: Germany  Types of vehicles:  Cars  Hatchback, coupe, sedan, touring, roadster …

    • 395 Words
    • 8 Pages
    Satisfactory Essays
    Read More
  • Best Essays

    Operation Improvement Plan
    • 2867 Words
    • 12 Pages

    Operation Improvement Plan

    The Toyota Motor Corporation has experienced numerous setbacks the past decade including lawsuits, damaged corporate reputation and eroding consumer confidence. Although many different processes can be to blame for this, ultimately it is Toyota’s upper management that has to be held accountable for the decisions made. One of the contributing factors to these poor decisions is the breakdown in the concept of continuous improvement due ideas and knowledge shared by employees not being embraced by management. This is a violation of the Toyota Way and Toyota needs to return to their roots. Data around Toyota’s employees has been collected to support the fact that internally Toyota treats its employees’ average compared to other global companies. Employees cited poor leadership and lack of direction as major complaints. External to…

    • 2867 Words
    • 12 Pages
    Best Essays
    Read More
  • Good Essays

    Everest
    • 589 Words
    • 2 Pages

    Everest

    The Japanese economy has always been an enigma of the modern world. Japan is one of the few countries in the world that has had years of deflation, and a decreasing population. However, these are minor reasons in the grand scheme of things. With the recent signing of new trade pacts, winning the bid of the 2020 Olympics and general reforms to make Japan more accessible for tourists, the Japanese economy is on the cusp of revitalizing the economy again, a second miracle. With in the next two to five years, the economy will begin to ramp up.…

    • 589 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Mercedes Benz Aav
    • 1997 Words
    • 8 Pages

    Mercedes Benz Aav

    The competitive environment faced by Mercedes Benz is one filled with many different car manufactures and car models. Mercedes has several competitors in terms of price and quality on all of their product platforms. Historically, Mercedes biggest competitors have been Lexus, BMW, Audi, and Cadillac. The economic downturn coupled with the restructuring of domestic auto manufactures has shifted Mercedes competition. In recent years there is gaining popularity in domestic vehicles. Rather than just competing with luxury automobiles, Mercedes is now competing with newly designed domestic automobiles, including those manufactured by Jeep and Ford. These vehicles are listed at a slightly lower price point than most Mercedes but offer many of the same features and reliability once only offered by luxury brands. In addition to the initial cost savings of these domestic vehicles, regular service and maintenance is substantially lower than that of luxury vehicles. This competitive environment requires that Mercedes continue to manage costs for all new and existing products while upholding their long reputation of delivering quality products. It also requires that Mercedes consistently develop and introduce new products to stay current and suit changing markets.…

    • 1997 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Best Essays

    Japan - Country Analysis Paper
    • 3868 Words
    • 16 Pages

    Japan - Country Analysis Paper

    Japan, a relatively small nation in size, located in Eastern Asia between the North Pacific Ocean and the Sea of Japan boasts a population of about 127,368,088 people; 10th most populated nation. It is quite hard to imagine how a country about the size of the state of California could have been positioned and was predicted to become the largest, most powerful economy in the world. Japan’s economy, in the years following World War II can be described as nothing short of a miracle. For three decades, the real GDP of the country grew at an unperceived rate: a 10% average in the 1960’s, a 5% average in the 1970’s, and a 4% average in the 1980’s (CIA World fact book, 2012). This tremendous success was due to a strong work-ethic, cooperation in the government industry, efficient and innovative high technology sector, and a comparatively small defense allocation (1 % of GDP) (CIA World Fact book, 2012). In the 1990’s, however, growth slowed down to 1.7 % which was due largely in part to inefficient investment. In 2007, Japan’s 69 year economic expansion came to a screeching halt; as a matter of fact, they entered an economic recession as of 2008. The global demand for Japanese exports decreased significantly; as a result, the recession worsened and has brought rise to a new challenge: deflation. In March 2011, Japan's strongest-ever earthquake, and an accompanying tsunami, devastated the northeast part of Honshu island, killing thousands and damaging several nuclear power plants. The catastrophe hobbled the country's economy and its energy infrastructure, and tested e country’s ability to deal with crippling natural disasters. As if matters could not get any worse, Japan’s massive government debt which totals over 200% of the total GDP; in addition to the aging population, pose two additional long-run problems for the country itself and foreign investors alike. Despite the past decade of…

    • 3868 Words
    • 16 Pages
    Best Essays
    Read More
  • Powerful Essays

    Ford Ka: Breaking New Ground in the Small Car Market : Insead case on market segmentation
    • 1744 Words
    • 6 Pages

    Ford Ka: Breaking New Ground in the Small Car Market : Insead case on market segmentation

    With the small car market in France undergoing rapid change, the strategies of yore are making way for newer methodologies. No longer can a car manufacturer simply make a big car for the wealthy and a small car for the less fortunate. For Ford, it is critical that they determine their target market for a new addition to their lineup, the Ka. But first, Ford needs to determine who that target market is by segmenting it in such a way as to determine the best fit, which will be their typical Ka buyer. Let us examine some of the facts and obstacles surrounding this opportunity for Ford.…

    • 1744 Words
    • 6 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    International Business
    • 498 Words
    • 2 Pages

    International Business

    1. The Japanese has stagnated due to Japanese banks, which had financed much of the boom in asset prices with easy money, now found their balance sheets loaded with bad debt, and they sharply contracted lending and deflation. The Nikkei average plunged from nearly 39,000 points in December 1989 to about 14,300 points in August 1992, thereby losing about 60% of its value. As a result, investors lost the equivalent of (U.S.) $2 trillion and property values plummeted by about $10 trillion. Property values in certain parts of the country declined by 70% and plunged Japan into a deep recession for 10-years.…

    • 498 Words
    • 2 Pages
    Satisfactory Essays
    Read More

Related Topics