Parle Products History

Topics: Confectionery, Cookie, Parle-G Pages: 3 (654 words) Published: May 27, 2013
The original Parle Company was split into three separate companies, owned by the different factions of the original Chauhan family. •Parle Products, led by Vijay, Sharad and Anup Chauhan (owner of the brands Parle-G, Melody, Mango Bite, Poppins, Monaco and KrackJack) •Parle Agro, led by Prakash Chauhan and his daughters Schauna, Alisha and Nadia (owner of the brands such as Frooti and Appy) •Parle Bisleri, led by Ramesh Chauhan

In 1929 a small company by the name of Parle products emerged in british dominated India at Parle, world’s largest selling biscuits started in vile parle.It was owned by the Chauhan family of Vile Parle, Mumbai. The intent was to spread joy and cheer to children and adults alike, all over the country with its sweets and candies. The company knew that it wouldn’t be an easy task, but they decided to take the brave step .a small factory was set up in the suburbs of Mumbai, to manufacture biscuits as well. since then, the parle name has grown in all directions, won international fame and has been sweetening peoples lives all over India and abroad. A part from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle products also have 7 manufacturing units and 51 manufacturing units on contract.


Since the first entry at the monde selection in 1971,parle products have been shinning in golds and silver consistently Monde selection is an international institute for assessing the quality of foods Currently, it is the oldent and the most respected organization in the field of selecting quality foods worldwide


Initially a small factory was set up in the suburbs of Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were...
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