Topics: Fast food, Street food, Marketing Pages: 19 (4127 words) Published: January 20, 2013
Chapter 1
Introductory Page

A. Name and Address of Business
Name of Business: Fried Depot
Address: 28-31 Shoppers Arcade Shopwise Araneta, Cubao, Quezon City Email address:
Contact No: (02) 621-33-79 FAX. 658-98-226

Company Logo:
Front Label:

Back Label:

B. Names and Addresses of Principals
• Manuel P. Benigno, Jr.
Block 3 Lot 8 Friendship Road, Concepcion, Marikina City • Dianne S. Bulfa
35 A Aguho St. Project 3, Quezon City
• Jeremy Wayne V. Cruz
9-B Batino St. Alley-1 Project 3, Quezon City
• Michael Lambert Ricalde
12 Kamias Rd., Quezon City

Nature of Business
Fried Depot is a food cart business which will offer fried dishes that consumers will surely love. The main product will be the Terrific Fillet that consists of different flavors. Other products will also be advertised to the consumers. The business is will have an online ordering system for those buyers who also want to start-up their own business and want to franchise a stall. The customers can also order their favorite dishes through our website.

Statement of Financing Needed
Benigno, Manuel Jr-PHP 300,000
Bulfa, Dianne-PHP 300,000
Cruz, Jeremy Wayne-PHP 300,000
Ricalde, Michael Lambert-PHP 300,000
Total Capital will be PHP 1,200,000
Startup Expenses of the company includes:
❖ Business registration fees
❖ Business licensing and permits
❖ Starting inventory
❖ Rent deposits
❖ Down payments on property
❖ Down payments on equipment
❖ Utility set up fees

Operating expenses are the costs of keeping the business running. It includes the following expenses:
❖ Salaries (staff salaries)
❖ Rent or mortgage payments
❖ Telecommunications
❖ Utilities
❖ Raw materials
❖ Storage
❖ Distribution
❖ Promotion
❖ Loan payments
❖ Office supplies
❖ Maintenance

Statement of Confidentiality of Report
The information, data, and charts embodied in this business plan are strictly confidential and are supplied on the understanding that they will be held confidentially and not disclosed to third parties without the prior written consent of creators of this document. It is expected that all personnel comprehend the significance of treating the information in a confidential manner. Any violation of confidentiality may be regarding as gross misconduct and the subject of disciplinary action.

Chapter 2
Executive Summary

In today's highly competitive environment, it is becoming increasingly difficult to differentiate one food outlet from another. Manila, a city state, is now becoming the model metropolis for Asia's new economic boom. Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Metro Manila. Later, our effort will be a further development of more retail outlets in the surrounding area.

This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from partners, will allow Fried Depot to successfully open and expand through year two. The initial capital investment will allow Fried Depot to provide its customers with a value-driven, entertaining experience through the creativity of its founders.

Our analysis of Fried Depot will include the current market situation. We will see the various strategies that can be used by them for improving the product. Our aim is to provide costumer with fried dishes at suitable prices, make the product convenient as possible. According to our claim that we provide...
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