Outline of Chapter
Crafting and Executing Strategy: The Quest for the Competitive Advantage
Introduction
I. Chapter 1- What is Strategy and Why is it Important? A. Strategy defined in terms of competitive advantage 1. Company strategies evolve over time a. target population b. business expansion 2. Proactive and Reactive aspects of strategy a. proactive - company supply b. reactive- client demand B. Businesses strategies and business models C. Winning strategies and why they are successful D. The importance of business strategies is explained 1. Good strategy (goal) 2. Good execution of the strategy (business function) 3. Good management (results) E. The future of a business with a good business strategy
II. Chapter 2- Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy A. The essential necessities for making a strategy and following through by executing it B. Development (Task 1) 1. Strategic Vision 2. Mission statement
(Chapter 2 cont.) 3. Core values a. strategic vision b. communication of the strategic vision c. company mission statement d. company values in terms of its Vision and Mission C. Objectives (Task 2) D. Crafting the Strategy (Task 3) 1. Managers of ALL organizational levels 2. Strategy-making hierarchy 3. The union of all strategy-making departments and elements of the company E. Execution of the Strategy (Task 4) F. Analysis of the Strategy's success and remediation of its weaknesses (Task 5) G. The role that the Board of Directors take in Strategy-crafting, strategy-execution 1. Organizational aspects 2. Corporate governance
III. Chapter 3- Evaluating a Company's External Environment A. Question 1: Strategically relevant factors in the Macro-environment? B. Analysis of the Company's Industry and Competitive Environment C. Question 2: How Strong is the Company's Competitive Forces? (5 competitive forces) 1.
Introduction
I. Chapter 1- What is Strategy and Why is it Important? A. Strategy defined in terms of competitive advantage 1. Company strategies evolve over time a. target population b. business expansion 2. Proactive and Reactive aspects of strategy a. proactive - company supply b. reactive- client demand B. Businesses strategies and business models C. Winning strategies and why they are successful D. The importance of business strategies is explained 1. Good strategy (goal) 2. Good execution of the strategy (business function) 3. Good management (results) E. The future of a business with a good business strategy
II. Chapter 2- Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy A. The essential necessities for making a strategy and following through by executing it B. Development (Task 1) 1. Strategic Vision 2. Mission statement
(Chapter 2 cont.) 3. Core values a. strategic vision b. communication of the strategic vision c. company mission statement d. company values in terms of its Vision and Mission C. Objectives (Task 2) D. Crafting the Strategy (Task 3) 1. Managers of ALL organizational levels 2. Strategy-making hierarchy 3. The union of all strategy-making departments and elements of the company E. Execution of the Strategy (Task 4) F. Analysis of the Strategy's success and remediation of its weaknesses (Task 5) G. The role that the Board of Directors take in Strategy-crafting, strategy-execution 1. Organizational aspects 2. Corporate governance
III. Chapter 3- Evaluating a Company's External Environment A. Question 1: Strategically relevant factors in the Macro-environment? B. Analysis of the Company's Industry and Competitive Environment C. Question 2: How Strong is the Company's Competitive Forces? (5 competitive forces) 1.