organizaton
ORGANIZATION Enterprise performance organization
Cafe Coffee Day
1. Company characteristics
1.1 business description , size, location , short history
A tradtional family of Chikmaglur owned a few acres of coffee estates, which yielded rich coffee beans. Soon Amalgamated bean coffee trading company limited, popularly known as coffee day was formed. They started exporting coffee beans to USA, Japan & Europe. In the year 2000, coffee day exported more than 27000 tonnes of coffee valued at US$ 60 million to these countries and for the second time in its short career of 7 years retained the position of largest coffee exporter of India. Currently cafe coffee day owns and operates 213 cafes in all major cities in India. The most unique aspect is that it grows the coffee it serves.
Key features : each cafe , depending upon its size attracts between 400 and 800 customers daily. majority of customers are youth between 15 & 30 years of age. affordable price coffee- winner of platinum , gold , silver and bronze medals at the barista championship 2002.
2. Organization of activity :
2.1 Major technological processes’ characteristics :
Recently, TuTTO Espresso, a manufacturer of espresso brewing technology announced that Café Coffee Day, the largest coffee chain in India entered into an agreement to incorporate the TuTTO MaxEx single serve espresso brewing system into their customers’ coffee experience through a product named “Coffee Day Wakecup.”
TuTTO Espresso is based in Origgio, Italy (near Como and Milano) and was founded in 1983. Developing new brewing methods, RFID-based vending technologies and the optimization of the drinks’ process have become TuTTOespresso’s focus. Since 2001 the company has filed for over 130 patents and believes that it is one of the most innovative companies in these fields globally. The MaxEx, and the associated technology is a major step
Cafe Coffee Day
1. Company characteristics
1.1 business description , size, location , short history
A tradtional family of Chikmaglur owned a few acres of coffee estates, which yielded rich coffee beans. Soon Amalgamated bean coffee trading company limited, popularly known as coffee day was formed. They started exporting coffee beans to USA, Japan & Europe. In the year 2000, coffee day exported more than 27000 tonnes of coffee valued at US$ 60 million to these countries and for the second time in its short career of 7 years retained the position of largest coffee exporter of India. Currently cafe coffee day owns and operates 213 cafes in all major cities in India. The most unique aspect is that it grows the coffee it serves.
Key features : each cafe , depending upon its size attracts between 400 and 800 customers daily. majority of customers are youth between 15 & 30 years of age. affordable price coffee- winner of platinum , gold , silver and bronze medals at the barista championship 2002.
2. Organization of activity :
2.1 Major technological processes’ characteristics :
Recently, TuTTO Espresso, a manufacturer of espresso brewing technology announced that Café Coffee Day, the largest coffee chain in India entered into an agreement to incorporate the TuTTO MaxEx single serve espresso brewing system into their customers’ coffee experience through a product named “Coffee Day Wakecup.”
TuTTO Espresso is based in Origgio, Italy (near Como and Milano) and was founded in 1983. Developing new brewing methods, RFID-based vending technologies and the optimization of the drinks’ process have become TuTTOespresso’s focus. Since 2001 the company has filed for over 130 patents and believes that it is one of the most innovative companies in these fields globally. The MaxEx, and the associated technology is a major step