Observational Study of Visual Merchandising
Project: Observational study of Visual Merchandising for 2 selected brands
Location :Phoenix Market City
Submitted By
Shweta Narkar – 30
Under the Guidance Of
Prof. Vrushali
Index
Topic | Page No. | Pantaloons, Bare Denim | 3 | Questionnaire | 4 | Learnings | 5 | Reliance Mart, PepsiCo | 6 | Questionnaire | 7 | Learnings | 9 | Difference in Visual Merchandising | 10 | Bibliography | 10 |
Store: Pantaloons
Department: Apparels
Brand: Bare Denim
As India’s leading retailer, Future Retail (formerly known as Pantaloon Retail) inspires trust through innovative offerings, quality products and affordable prices that help customers achieve a better quality of life every day. They serve customers in 95 cities across the country through around 16 million square feet of retail space.
Future Retail is the flagship company of Future Group, India’s retail pioneer catering to the entire Indian consumption space. Through multiple retail formats, they connect a diverse and passionate community of Indian buyers, sellers and businesses.Around 300 million customers walk into stores each year and choose products and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers from across India.
They operate multiple retail formats in both the value and lifestyle segments of the Indian consumer market including:Foodhall - a premium lifestyle food destination, Big Bazaar - a uniquely Indian hypermarket chain, HomeTown - One-stop destination for every need of the aspirational Indian home-owner, Food Bazaar - a Hypermarket chain that blends the look and feel of Indian bazaars with modern retail aspects like choice, convenience and quality, Central - a chain of seamless destination malls &Ezone - latest in electronics at the lowest prices
&other formats include Brand Factory, Planet Sports, aLL and more.
Their strategy is based on a deep understanding of Indian consumers the products they want, and making these
Location :Phoenix Market City
Submitted By
Shweta Narkar – 30
Under the Guidance Of
Prof. Vrushali
Index
Topic | Page No. | Pantaloons, Bare Denim | 3 | Questionnaire | 4 | Learnings | 5 | Reliance Mart, PepsiCo | 6 | Questionnaire | 7 | Learnings | 9 | Difference in Visual Merchandising | 10 | Bibliography | 10 |
Store: Pantaloons
Department: Apparels
Brand: Bare Denim
As India’s leading retailer, Future Retail (formerly known as Pantaloon Retail) inspires trust through innovative offerings, quality products and affordable prices that help customers achieve a better quality of life every day. They serve customers in 95 cities across the country through around 16 million square feet of retail space.
Future Retail is the flagship company of Future Group, India’s retail pioneer catering to the entire Indian consumption space. Through multiple retail formats, they connect a diverse and passionate community of Indian buyers, sellers and businesses.Around 300 million customers walk into stores each year and choose products and services supplied by over 30,000 small, medium and large entrepreneurs and manufacturers from across India.
They operate multiple retail formats in both the value and lifestyle segments of the Indian consumer market including:Foodhall - a premium lifestyle food destination, Big Bazaar - a uniquely Indian hypermarket chain, HomeTown - One-stop destination for every need of the aspirational Indian home-owner, Food Bazaar - a Hypermarket chain that blends the look and feel of Indian bazaars with modern retail aspects like choice, convenience and quality, Central - a chain of seamless destination malls &Ezone - latest in electronics at the lowest prices
&other formats include Brand Factory, Planet Sports, aLL and more.
Their strategy is based on a deep understanding of Indian consumers the products they want, and making these
Bibliography: www.pantaloons.com www.reliancemart.com www.pepsiindia.co.in