Notes on Collaborative Consumption
COLLABORATIVE CONSUMPTION
By Rachel Botsman
* Collaborative Consumption is not a flimsy idea or a short term trend but a powerful culture and economic force reinventing not just what we consumed but how we consumed it * Swap trading * Swaptree * “Coincidence of wants” * Collaborative behaviors and trust mechanics behind the swapping idea * Extremely dynamics technology enabling trust between strangers * Creates an economy of “what’s mine is yours” * Hyper consumption to collaborative consumption * Where the idea come from? * Crowdpower – example smart mobs * Power of numbers—moving from passive consumers * Peer to peer to revolution * Digital natives * Mobile collaboration – culture of me to we; connection age * Ponzi schemes
* 4 Drivers fused together creates a powerful shift to Collaborative Consumptions
* A renewed belief in the importance of community * A torrent of peer-to-peer social networks and real-time technologies * Pressing unresolved environmental concerns * A global recession that has fundamentally shocked consumer behaviors
* 3 Systems --- a coming together that allows people to share resources without sacrificing their lifestyles or their cherished personal freedom * Redistribution markets * Collaborative lifestyles – sharing of resources e.g. money, skills, time * One classic example is landshare in the UK * Product service systems – ideal for high idle capacity e.g. power drill what you need is a hole not a drill; rent a drill * How collaborative consumption change behavior * Example, car sharing (lowcardiet) * Technology makes sharing fictitious and fun * Sharing is to ownership; Solar power is to coal mine * I don’t want the DVD but the movie it carries; CD but the music it plays * I don’t want stuff, but the experience, the feel it gives * How fast this
By Rachel Botsman
* Collaborative Consumption is not a flimsy idea or a short term trend but a powerful culture and economic force reinventing not just what we consumed but how we consumed it * Swap trading * Swaptree * “Coincidence of wants” * Collaborative behaviors and trust mechanics behind the swapping idea * Extremely dynamics technology enabling trust between strangers * Creates an economy of “what’s mine is yours” * Hyper consumption to collaborative consumption * Where the idea come from? * Crowdpower – example smart mobs * Power of numbers—moving from passive consumers * Peer to peer to revolution * Digital natives * Mobile collaboration – culture of me to we; connection age * Ponzi schemes
* 4 Drivers fused together creates a powerful shift to Collaborative Consumptions
* A renewed belief in the importance of community * A torrent of peer-to-peer social networks and real-time technologies * Pressing unresolved environmental concerns * A global recession that has fundamentally shocked consumer behaviors
* 3 Systems --- a coming together that allows people to share resources without sacrificing their lifestyles or their cherished personal freedom * Redistribution markets * Collaborative lifestyles – sharing of resources e.g. money, skills, time * One classic example is landshare in the UK * Product service systems – ideal for high idle capacity e.g. power drill what you need is a hole not a drill; rent a drill * How collaborative consumption change behavior * Example, car sharing (lowcardiet) * Technology makes sharing fictitious and fun * Sharing is to ownership; Solar power is to coal mine * I don’t want the DVD but the movie it carries; CD but the music it plays * I don’t want stuff, but the experience, the feel it gives * How fast this