Nike Business Strategy
Nike’s Gameplan for Growth that’s Good for All | Management Innovation eXchange
Page 1 of 29
M-Prize winner
This story is one of ten winning entries in the Long-Term Capitalism Challenge, the third and final leg of the Harvard Business Review / McKinsey M Prize for Management Innovation.
Story:
Nike’s Gameplan for Growth that’s Good for All by Lorrie Vogel - General Manager of Considered Design at Nike Inc. Co-Authored by Agata Ramallo Garcia
October 17, 2012 at 1:29pm
18
36
0 Comments
2 Ratings:
Overall
4
Innovative
4
Detail
Summary
Innovation is a cornerstone of the Nike brand. Our company was founded by two visionaries, Bill Bowerman and Phil Knight, who set out to reinvent athletic footwear. Over the past decade, our drive to design and produce better, faster, lighter products has evolved into an even more ambitious agenda – to embed long term sustainability into our business. This broader vision calls for new approaches to design, management, partnership and new tools and metrics to support integration and adoption throughout Nike. Many of Nike’s
http://www.managementexchange.com/story/nike%E2%80%99s-gameplan-growth-that%E2%80%99s-good-all
21/02/2013
Nike’s Gameplan for Growth that’s Good for All | Management Innovation eXchange
Page 2 of 29
management innovations for sustainable growth started internally, with the Corporate Responsibility and Considered Design Teams. As internal efforts took hold, the focus expanded externally. Nike is now reinventing its supplier, industry and business relationships. It is leading industry efforts for systemic change and pursuing an agenda of truly disruptive innovation. Nike Dare to Dream video: http://vimeo.com/11680452
Moonshot(s)
• Develop holistic performance measures • Make direction-setting bottom-up and outside-in • Retool management for an open world
Context
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and
Page 1 of 29
M-Prize winner
This story is one of ten winning entries in the Long-Term Capitalism Challenge, the third and final leg of the Harvard Business Review / McKinsey M Prize for Management Innovation.
Story:
Nike’s Gameplan for Growth that’s Good for All by Lorrie Vogel - General Manager of Considered Design at Nike Inc. Co-Authored by Agata Ramallo Garcia
October 17, 2012 at 1:29pm
18
36
0 Comments
2 Ratings:
Overall
4
Innovative
4
Detail
Summary
Innovation is a cornerstone of the Nike brand. Our company was founded by two visionaries, Bill Bowerman and Phil Knight, who set out to reinvent athletic footwear. Over the past decade, our drive to design and produce better, faster, lighter products has evolved into an even more ambitious agenda – to embed long term sustainability into our business. This broader vision calls for new approaches to design, management, partnership and new tools and metrics to support integration and adoption throughout Nike. Many of Nike’s
http://www.managementexchange.com/story/nike%E2%80%99s-gameplan-growth-that%E2%80%99s-good-all
21/02/2013
Nike’s Gameplan for Growth that’s Good for All | Management Innovation eXchange
Page 2 of 29
management innovations for sustainable growth started internally, with the Corporate Responsibility and Considered Design Teams. As internal efforts took hold, the focus expanded externally. Nike is now reinventing its supplier, industry and business relationships. It is leading industry efforts for systemic change and pursuing an agenda of truly disruptive innovation. Nike Dare to Dream video: http://vimeo.com/11680452
Moonshot(s)
• Develop holistic performance measures • Make direction-setting bottom-up and outside-in • Retool management for an open world
Context
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and