Name the four major factors that influence consumer buyer behavior
Discuss what is the criterion of a good mission statement?
The mission statement is the organization’s purpose, what it wants to accomplish in the larger environment. The organization mission must reflect and flow from an organizational vision that was designed from the results an environmental analysis. Mission statements should be meaningful and specific yet motivating. It also should not be stated as making more sales or profits: profits are only a reward for creating value for customers. Identify what is the 4Ps in marketing mix? Specify each of the P. Marketing mix is the set of tactical marketing tools that know as the 4P’s: product, place, promotion and price that the firm blend to produce the respond it want in the target market.
The first one is product. Product refers to the goods and services combination the company offers to the target market. In product, the company must consider the variety, designs, features brand name, packaging and services.
The second one is place. Place includes company activities that make the product available to target consumers. The place included with the channels, coverage, assortments, location, inventory, transportation and logistics to intrude the product or services.
The third one is promotion means activities that communicate that merits of the product and persuade target consumer to buy it. There a several type of promotion: advertising, personnel selling, sales promotion and public relations.
And the last one is price. Price is the amount of money customers must pay to obtain the product. In price the list price, discounts, allowances, payment period and credit term included.
Identify 4 growth strategies for a business.
Product or market expansion grid is a tool for identifying company growth opportunities through market penetration, market development, product development, or diversification.
Market penetration is a growth strategy increasing sales to current market segments without changing the
The mission statement is the organization’s purpose, what it wants to accomplish in the larger environment. The organization mission must reflect and flow from an organizational vision that was designed from the results an environmental analysis. Mission statements should be meaningful and specific yet motivating. It also should not be stated as making more sales or profits: profits are only a reward for creating value for customers. Identify what is the 4Ps in marketing mix? Specify each of the P. Marketing mix is the set of tactical marketing tools that know as the 4P’s: product, place, promotion and price that the firm blend to produce the respond it want in the target market.
The first one is product. Product refers to the goods and services combination the company offers to the target market. In product, the company must consider the variety, designs, features brand name, packaging and services.
The second one is place. Place includes company activities that make the product available to target consumers. The place included with the channels, coverage, assortments, location, inventory, transportation and logistics to intrude the product or services.
The third one is promotion means activities that communicate that merits of the product and persuade target consumer to buy it. There a several type of promotion: advertising, personnel selling, sales promotion and public relations.
And the last one is price. Price is the amount of money customers must pay to obtain the product. In price the list price, discounts, allowances, payment period and credit term included.
Identify 4 growth strategies for a business.
Product or market expansion grid is a tool for identifying company growth opportunities through market penetration, market development, product development, or diversification.
Market penetration is a growth strategy increasing sales to current market segments without changing the