Methodology

Topics: Qualitative research, Quantitative research, Scientific method Pages: 22 (2194 words) Published: October 12, 2014
Overview
 Mixed Methods Research, Defined
 Quantitative Research
 Qualitative Research
 When to use Mixed Methods Research
 Types of Mixed Methods Research Designs
 Key Characteristics
 Steps in Conducting a Mixed Methods study
 Evaluating a Mixed Methods study

Mixed Methods Research, Defined
 A mixed methods research design is a procedure for

collecting, analyzing, and “mixing” both quantitative
and qualitative research and methods in a single study
to understand a research problem.
 To utilize this design effectively, you must understand

both quantitative and qualitative research.
 Philosophical Approaches
Creswell , J. (2012). Educational research: Planning, conducting, and evaluating quantitative and qualitative research (4thed.). Upper Saddle River, NJ: Pearson Education.

Quantitative Research
 A type of educational research in which the research

decides what to study; asks specific, narrow questions,
collects quantifiable data from participants (a large
number of participants); analyzes these numbers
using statistics; and conducts the inquiry in an
unbiased, objective manner.
 Postpositivism – singular reality; objective; deductive

Quantitative Research (cont’d)
 Generally attempts to quantify variables of interest;

questions must be measureable.
 Example:
 What is the relationship between graduate students’

level of interaction, measured by the number of ‘hits’ in the course, and students’ grades in an online research
methods course?

Quantitative Methodology
 Generally involves collecting numerical data that can

be subjected to statistical analysis
 Examples of data collection methodologies
 Performance Tests
 Personality Measures
 Questionnaires (with closed-ended questions or open-

ended but transferred to quan data)
 Content Analysis

 The data is generally referred to as “hard” data

Qualitative Research
 A type of educational research in which the researcher

relies on the views of participants; asks broad, general
questions; collects data consisting largely of words (or
text) from participants; describes and analyzes these
words for themes; and conducts the inquiry in a
subjective, biased manner.
 Constructivism – multiple realities; biased; inductive

Qualitative Research (cont’d)
 “There are times we wish to know not how many or

how well, but simply how” (Shulman, 1988, p. 7).
 Example:
 “What are the factors that influence a graduate students’

experience in an online research methods course?”

Qualitative Methodology
 Generally involves listening to the participants’ voice

and subjecting the data to analytic induction (e.g.,
finding common themes)
 More Exploratory in nature
 Examples of data collection methods
 Interviews
 Open-ended questionnaires
 Observations
 Content analysis
 Focus Groups

Steps for Conducting
a Mixed Methods Study
Develop quantitative,
qualitative, and mixed
methods questions

Step 4

Identify the data
collection strategy and
type of design Step 3

Identify a rationale
for a mixed methods
study
Step 2

Priority
Sequence
Visualization

Determine if a mixed
methods study is
feasible
Step 1

Collect quantitative
and qualitative data

Step 5
Analyze data
separately or
concurrently

Step 6

Write the report as a
one- or two-phase
study
Step 7

When to Use Mixed Methods
Designs
 When both quantitative and qualitative data, together,

provide a better understanding of your research
problem than either type by itself.
 When one type of research (qualitative or
quantitative) is not enough to address the research
problem or answer the research questions.
 Pragmatism – practicality; multiple view points;
biased and unbiased; subjective and objective
Creswell , J. (2008). Educational research: Planning, conducting, and evaluating quantitative and qualitative research (3rd ed.). Upper Saddle River,...
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