Mcom-C100 Quiz 1

Topics: Media, Mass media, Johannes Gutenberg Pages: 3 (386 words) Published: October 29, 2012
Quiz 1 MCOM

1. The television program Survivor is an example of a:
X message

2. Which of these is an example of negative feedback?
X talk radio host hanging up on a caller.

3. The mass communication audience is large, heterogeneous and Xall of these

4. Which of the following is true of traditional mass communication organizations? XAll of these.

5. AOL's merger with Time Warner is an example of:
x corporate convergence

6. Which of the following has increased the mobility of the mass media? X all of these

7. Trust in the media is considered:
X credibility

8. Consequences of relying on the mass media for interpretation include: X all of these

9. Which of the following media is/are devoted primarily to entertainment? X motion pictures

10. Which of the following is an example of using the media to perform the withdrawal function? X reading a newspaper so people will leave you alone

11. A society depending upon the spoken word is called a(n) _______ culture. X oral

12. Johann Gutenberg is credited with developing a printing system using: X moveable metal type

13. The first medium to use digital communication was:
X telegraph

14. To permanently store a photographic image:
X both of these

15. Digital technology is best described as:
X a system that encodes information into a series of on-and-off pulses usually denoted as zeros and ones

16. Because of the digital revolution,
x all of these

17. Which of the following is a characteristic of mobile media? Xall of the these

18. The first tool for social media was the
x telephone

19. In the mid-2000s, easy-to-use software programs made it easy to upload content to the Internet. This encouraged the growth of: X all of these

20. A common language enabling computers to communicate with one another is called a(n): X protocol

21. Spam is:
X the cyber equivalent of junk mail

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