Marketing Plan for imaginary factory
Marketing Plan
Odenwald Apple sauce
Plan Overview
Company and product description:
Odenwald is a company producing all kinds of apple sauce and focusing to raise the awareness of a new product in Hungary and contribute to the needs and indulgence of its customers. Apple sauce is a well-known and preferred product in other parts of Europe like Austria and Germany but has not made its way to Hungary yet. Even though Hungary and Austria have once been unified apple sauce became a product only casting a major impact on the Austrian food market contributing mostly to the fields of confectionary, but leaving out Hungary and more eastern parts of Europe.
Apple sauce is a puree made of apples. Peeled apples are used for this procedure and cooked down with water to the desired level. Lemon sugar and spice will be added later on to highlight its unique taste.
Our product will stand out with its uniqueness and quality. In Germany Odenwald stands for over 50 years of superior quality, great innovations and trust towards their customers. We are determined to spread these significant terms in Hungary and outline the products uniqueness.
Market situation:
Odenwald is a company founded in Germany dealing with the new target of placing and selling different variations of apple sauce in the Hungarian market. We focus on the import of various kinds of sauces since we regard Hungary as an unexplored area in terms of this. Hungary is a country with a great tradition regarding sweets and candy and since they had been acknowledged to be the inventors of the “palacsinta”, the so called pancake, it became clear to Odenwald that there is a topping missing for this confectionary. People in Germany and Austria use Apple sauce for pancakes (palacsinta), apple strudel, rice pudding and even yoghurt and therefore Apple-sauce has had a great impact on those markets. Since pancakes have a long tradition in Hungary and people eat it
Odenwald Apple sauce
Plan Overview
Company and product description:
Odenwald is a company producing all kinds of apple sauce and focusing to raise the awareness of a new product in Hungary and contribute to the needs and indulgence of its customers. Apple sauce is a well-known and preferred product in other parts of Europe like Austria and Germany but has not made its way to Hungary yet. Even though Hungary and Austria have once been unified apple sauce became a product only casting a major impact on the Austrian food market contributing mostly to the fields of confectionary, but leaving out Hungary and more eastern parts of Europe.
Apple sauce is a puree made of apples. Peeled apples are used for this procedure and cooked down with water to the desired level. Lemon sugar and spice will be added later on to highlight its unique taste.
Our product will stand out with its uniqueness and quality. In Germany Odenwald stands for over 50 years of superior quality, great innovations and trust towards their customers. We are determined to spread these significant terms in Hungary and outline the products uniqueness.
Market situation:
Odenwald is a company founded in Germany dealing with the new target of placing and selling different variations of apple sauce in the Hungarian market. We focus on the import of various kinds of sauces since we regard Hungary as an unexplored area in terms of this. Hungary is a country with a great tradition regarding sweets and candy and since they had been acknowledged to be the inventors of the “palacsinta”, the so called pancake, it became clear to Odenwald that there is a topping missing for this confectionary. People in Germany and Austria use Apple sauce for pancakes (palacsinta), apple strudel, rice pudding and even yoghurt and therefore Apple-sauce has had a great impact on those markets. Since pancakes have a long tradition in Hungary and people eat it