Marketing Mix
Marketing Mix
2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP, which stands for smart Watch and Phone.
3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch
4. Importance of Customers The customers are very important to the business because if they don’t buy the product not many others will. They are also important because if they recommend the product, they will get more customers and public awareness. With customer feedback they will find out new ways to develop their product and if customers are pleased with the product.
5. Customer Satisfaction Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is important to maintain a high customer satisfaction as it enables a higher number of sales leading to profit. Keeping in contact with the customers is key to identify what the typical consumer thinks of your product. They can provide you with tips and assistance to develop your product even more. sWaP watches have listed a host of emails on their website allowing the consumer to contact them with enquiries and tips. They also provide an address and telephone number on their website to contact them in other alternative ways.
6. The Marketing Mix Definition: “The combination of factors which help a business sell their product/service (GCSE Edexcel Business Studies textbook)
7. Product Product : A material object or an intangible service that is mass produced If the customers are pleased with the product and recommend it the company can charge a higher price for their product Furthermore, if the product is of a high quality, they can charge a
2. Brand Name Definition: A trade name used by an enterprise to name their products or services. The brand name of this product is sWaP, which stands for smart Watch and Phone.
3. The Customers The customers would be: People interested in technology Business Minded People People who want more features on their watch for a lower price Would like a fashionable watch People who like a conversation starter Want a phone as well as a watch Do not want to pay a £1000 for a watch
4. Importance of Customers The customers are very important to the business because if they don’t buy the product not many others will. They are also important because if they recommend the product, they will get more customers and public awareness. With customer feedback they will find out new ways to develop their product and if customers are pleased with the product.
5. Customer Satisfaction Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or surpass customer expectation. It is important to maintain a high customer satisfaction as it enables a higher number of sales leading to profit. Keeping in contact with the customers is key to identify what the typical consumer thinks of your product. They can provide you with tips and assistance to develop your product even more. sWaP watches have listed a host of emails on their website allowing the consumer to contact them with enquiries and tips. They also provide an address and telephone number on their website to contact them in other alternative ways.
6. The Marketing Mix Definition: “The combination of factors which help a business sell their product/service (GCSE Edexcel Business Studies textbook)
7. Product Product : A material object or an intangible service that is mass produced If the customers are pleased with the product and recommend it the company can charge a higher price for their product Furthermore, if the product is of a high quality, they can charge a