In the simple language ecommerce is the buying and selling of goods and services online. People use ecommerce to describe a purchase when the payment is been made online. A sale on internet is increasing now a day as the customer takes the advantage of low prices by the wholesaler retailing the product.
E commerce also include the entire process of developing , marketing, selling, delivering, servicing and paying for product and service. Modern Ecommerce typically uses the WWW at least at one point in transaction although it may include a wide range of technology such as email, mobile device and telephone as well.
A large % of ecommerce is conducted entirely in form for virtual items such as access to premium content on a website, but mostly electronic commerce involves the transportation of physical items in some way. Online retailers are sometime known as e retailers and online retail is sometime known as e-tail.
1.1 HISTORY OF E COMMERCE
Electronic commerce was identified as the facilitation of commercial transaction electronically using technology such as Electronic Data Interchange and Electronic Fund Transfer.
The growth and acceptance of credit card was also a form of Ecommerce. Around 1994 internet became so powerful but it still took 5 more years to make it safe for usage.
1.2-COMMON APPLICATION OF ECOMMERCE
1. Document automation in supply chain and logistic
2. Domestic and international payment system
3. Group buying
4. Automated online assistant
5. Instant messaging
6. Online shopping and order tracking
7. Online banking
8. Online office suites
9. Shopping cart software
11. Electronic ticket booking
Some electronic commerce activities are regulated by Federal Trade Commission. These activities include the use of emails, online advertisements, and consumer privacy.
2- ONLINE ADVERTISEMENT IN INDIA
Internet advertising is an accepted medium in India today. Most of the corporate, restaurants, educational institution, and Real estate’s company prefer online advertisement.
A Brief Overview of online advertisement
In its 17 year existence, online advertisement has become the fastest, and one of the most effective advertising mediums in history .Today, it is one of the essentials needed for a successful business. It is a media platform that allows interaction with customer in the most creative and interesting ways. For the sake of knowledge and a more perfect understanding of online ads we should also study history of online advertisements.
Online display advertisement was started as a very limited experiment in 1980s and since then it is continuously growing and has become a multibillion dollar industry. There has been a major competition between the major players in this field.
2.3 THE EARLY DAY’S-BANNER AD’S
2.3.1 The pioneers
A joint venture b/w IBM and Sears, known as prodigy, was the first company to experiment with online advertising. It was started in 1980 and although the company initially used ads to promote sears product. It eventually took on other customer. Prodigy pioneering efforts in online ads were followed by a company called global network navigator in 1990 and shortly thereafter by Hotwired the first website to sell large volumes of banners ads to big businesses. Some of the first big companies to buy these online ads from Hotwired included AT&T and Coors
2.4 A GROWING MEDIUM
2.4.1 THE SIZE OF MARKET
We should clearly know the difference between the size of the online market segment and the offline market segment so as to understand which medium is better. According to internet advertising bureau the internet advertising is on second number after the broadcast television advertisements.IAB figures reveal display ad revenue in 2011 topped $11.1billion, which is 35% of the $35billion in total ad...
A road map for internet marketing
Please join StudyMode to read the full document