Marketing 420
Chapter 9 quiz Attempt 5 Question 1
Scenario 9-‐1 The hottest sites on the World Wide Web can attract thousands of visitors. In one month alone, online dating service eHarmony had 3.2 million unique visitors and was the fifth most-‐visited online dating site. Consumer spending on online personals was $235.3 million in the first half of 2004, up from $214.3 million in the first half of 2003, according to the Online Publishers Association and comScore Networks. ("Friendster, eHarmony in matchmaking deal," Reuters, MSNBCOnline, November 30, 2004) One way to discover the eHarmony site is to go to Google! and look under dating services. Google is: Answer
a mash up
a search engine.
a website
a analytical software system 0.5 points
Question 2
Scenario 9-‐2 You go to your school computer lab to write a term paper for a class. Before you start, you play a few games of solitaire. Then, you decide that maybe you should check your email before you get to work. You have several messages, which you answer. You look at the clock, and about an hour has passed since you arrived. Since you're already logged on, you
Scenario 9-‐1 The hottest sites on the World Wide Web can attract thousands of visitors. In one month alone, online dating service eHarmony had 3.2 million unique visitors and was the fifth most-‐visited online dating site. Consumer spending on online personals was $235.3 million in the first half of 2004, up from $214.3 million in the first half of 2003, according to the Online Publishers Association and comScore Networks. ("Friendster, eHarmony in matchmaking deal," Reuters, MSNBCOnline, November 30, 2004) One way to discover the eHarmony site is to go to Google! and look under dating services. Google is: Answer
a mash up
a search engine.
a website
a analytical software system 0.5 points
Question 2
Scenario 9-‐2 You go to your school computer lab to write a term paper for a class. Before you start, you play a few games of solitaire. Then, you decide that maybe you should check your email before you get to work. You have several messages, which you answer. You look at the clock, and about an hour has passed since you arrived. Since you're already logged on, you