Preview

Marketing 360 Exam Review

Powerful Essays
Open Document
Open Document
1541 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing 360 Exam Review
MKTG 360: INTRODUCTION TO MARKETING
SPRING, 2012

Time: MWF 9:00 A.M. – 9:50 A.M. Room: GH 205
Instructor: Hande Gunay Office: 2115
Phone: 312-972-4557 (Please call during office hours) E-mail: hgunay2@uic.edu
Office Hours: Monday 10:00 AM-11:00 AM or by Appointment

Prerequisite: ENGL 161 and MATH 160

MKTG. 360: INTRODUCTION TO MARKETING - AN OVERVIEW

The Field of Marketing.

The area of marketing includes the gamut of business activities involved in the sale of goods and services such as product planning, packaging, pricing, branding, selecting and directing channels of distribution, personal selling, advertising, promotion and conducting marketing research. The marketing manager operates within a continually changing environment of consumers, competition, traditional trade practices, and governmental influences. The goal of the marketing manager is to use the elements of marketing at his control, the product line, distribution channels, pricing, and marketing communications to accomplish the firm's objectives. The arena of marketing is a particularly exciting and challenging sector of the firm's operation. Through its marketing strategy, the firm adapts to its changing markets and the shifting competitive structure.

Broad Goal of the Course

Introduction to Marketing is the first, introductory course in the undergraduate marketing curriculum. The goal of the course is to present a survey introduction to the basic concepts of marketing and the activities of the marketing manager, operating both in the domestic and international marketing arenas.

Course Objectives

Introduction to Marketing has been designed to:

• Develop the student's understanding of the basic concepts and terminology of marketing, in both domestic and international contexts.

• Expose the student to the key functions of marketing management.

• Present

You May Also Find These Documents Helpful

  • Powerful Essays

    Introduction to Marketing [MKTG 2201Custom Edition]. Note that purchasing the paper edition also gives you an access code to the online edition. The custom text is a combination of Marketing: Real People, Real Choices, 7th Ed. By Solomon, Marshall and Stuart and Marketing, An Introduction,11th Ed. by Armstrong and Kotler. ISBN 10: 1-256-76448-5…

    • 2153 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    The primary concern or objective of marketing is to identify and satisfy, or exceed the changing needs of customers. In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of any business's operations.…

    • 765 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The Marketing Process

    • 791 Words
    • 4 Pages

    In order to be successful in marketing, there needs to be an understanding of the type of business which a company is in, the nature of their products and the target market service is intended for. Another key concept of marketing is achieving the best quality through their product, price, promotion and their place of distribution.…

    • 791 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Today marketing performs a vital function in the operation of business enterprises i.e. (as the primary interface between an organization and the customer/client). Performing the marketing function in business has become a much difficult assignment because of the dynamic environment of today’s activities which includes:…

    • 8710 Words
    • 35 Pages
    Powerful Essays
  • Satisfactory Essays

    Among the management functions like organizing, financing and producing, marketing is recognized as a vital function by many companies. In the opinion of Prf. Rustom S. Davar Marketing Management is the discovering of the consumers’ needs, converting them into the products or service to the ultimate consumer, so that needs of specific categories or groups of the customers could be so satisfied that by the most favorable utilization of the resources, the could derive the maximum benefits (Mundra, 2010).…

    • 682 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Core Marketing Concept

    • 2187 Words
    • 8 Pages

    Marketing management is a business discipline which focuses on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Globalization has led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firm's marketing strategy.[1] Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industrycontext. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product.[2] To create an effective, cost-efficient marketing management strategy, firms must possess a detailed,objective understanding of their own business and the market in which they operate.[3] In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.…

    • 2187 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    (Repeat last three rows if SLG is for more than one instance or delete last three rows if there is no instance. Please delete this instruction)…

    • 8840 Words
    • 36 Pages
    Satisfactory Essays
  • Better Essays

    References: Armstrong, G., & Kotler, P. (2009). Marketing: An introduction (9th ed.). Upper Saddle River, NJ: Pearson Education.…

    • 1168 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Introduction

    • 2963 Words
    • 12 Pages

    Note: All official communications between students and the University must be via Coppin email addresses. Communications received from students from non-Coppin email addresses will not be recognized.…

    • 2963 Words
    • 12 Pages
    Powerful Essays
  • Powerful Essays

    Integrated Marketing

    • 1613 Words
    • 7 Pages

    This course introduces students to the concept of marketing, to the writing and implementation of marketing plans, and to the key elements of managing the integration of marketing across the various elements of the promotion mix: advertising, direct marketing, public relations, sales promotion and the organization as a whole. Students learn to identify marketing objectives, plan market research, select appropriate strategies for pricing, product, distribution/channel, and promotion mix, identify segmentation, and develop marketing strategies to achieve business objectives. Through case studies and other examples, students will apply the learning to real-business situations.…

    • 1613 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Introduction to marketing

    • 2633 Words
    • 11 Pages

    Marketing is at the heart of every organization’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of marketing is the customer. This unit will introduce learners to some of the tools and techniques all types of organizations use to achieve their objectives.…

    • 2633 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    Marketing

    • 1349 Words
    • 6 Pages

    This course is designed to provide the student with an introductory knowledge of the fundamentals, principles, and practices of marketing as it relates to the consumer. This course is intended to furnish the student with an understanding of the basic functions of marketing, familiarize the student with the primary elements in the marketing mix, and help the student develop an appreciation for the necessity and complexity of marketing’s function in today’s business environment. This…

    • 1349 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Mkt350

    • 3543 Words
    • 15 Pages

    To introduce the student to basic marketing concepts that guide the successful development of marketing strategies within a socially responsible and ethical context…

    • 3543 Words
    • 15 Pages
    Powerful Essays
  • Satisfactory Essays

    CLASS ACTIVITIES:    Module Information Booklet will be discussed and explained in detail Form Groups Tutorial exercises – Introducing the basics concepts of marketing…

    • 2351 Words
    • 10 Pages
    Satisfactory Essays
  • Good Essays

    Self Reflective

    • 506 Words
    • 3 Pages

    Marketing and marketing strategies has always been a positive inspiration to me. It has been the center of my interests for the past few years, due to its importance in business industry, as marketing is considered one of the three major functional areas in organisations. This course has played a significant role in nourishing my skills related to effective marketing and has helped me to gain knowledge about many new marketing theories. International marketing contributes in understanding a multi-cultural business needs, in order to develop effective marketing strategies that integrates with the global business that goes through potential changes.…

    • 506 Words
    • 3 Pages
    Good Essays

Related Topics