Marketing

Topics: Culture, Sociology, The Culture Pages: 3 (796 words) Published: June 19, 2013
​For international business with operations in different countries, of considerable importance is how a society’s culture affects the values found in the workplace. Management process and practices may need to vary according to culturally determined work-related values. For example, if the cultures of the United States and France result in different work-related values, an international business with operations in both countries should vary its management process and practices to take these differences into account. ​International business is different from national business because countries and societies are different. Societies differ because their cultures vary. The cultures vary because of profound differences in social structure, religion, language, education, economic philosophy, and political philosophy. Three important implications for international business flow from these differences. The first is the need to develop cross-cultural literacy. ​There is a need not only to appreciate that cultural differences exist, but also to appreciate what such differences mean for international business. A second implication looks at the connection between culture and ethics in decision making. A third implication for international business centers on the connection between culture and national competitive advantage. 2.2​Cross-Cultural Literacy

​One of the biggest dangers confronting a company that goes abroad for the first time is the danger of being ill-informed. International businesses that are ill-informed about the practices of another culture are likely to fail. Doing business in different cultures requires adaptation to conform with the value systems and norms of that culture. Adaptation can embrace all aspects of an international firm’s operations in a foreign country. The way in which deals are negotiated, the appropriate incentive pay systems for salespeople, the structure of the organization, the name of a product, the tenor of relations between...
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