Managerial Economics
Managerial Economics
School of Distance Education
Bharathiar University, Coimbatore - 641 046
Author: Atmanand
Copyright © 2007, Bharathiar University
All Rights Reserved
Produced and Printed by EXCEL BOOKS PRIVATE LIMITED
A-45, Naraina, Phase-I,
New Delhi-110028 for SCHOOL OF DISTANCE EDUCATION
Bharathiar University
Coimbatore-641046
CONTENTS
Page No.
UNIT-I
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Lesson 7
Managerial Economics: Definition, Nature, Scope
Fundamental Concepts of Managerial Economics
Demand Analysis
Elasticity of Demand
UNIT-II
Supply Analysis
Production Function
Theory of Cost
UNIT-III
Lesson 8
Lesson 9
Lesson 10
Lesson 11
Lesson 12
Lesson 13
Lesson 14
Lesson 15
Lesson 16
Lesson 17
Lesson 18
Lesson 19
Lesson 20
Market Structure & Pricing and Output Decisions
Perfect Competition
Monopoly
Monopolistic Competition
Oligopoly
Pricing Strategies
UNIT-IV
Profit Analysis
Cost - Volume - Profit (CVP) Analysis
Investment Analysis
UNIT-V
National Income
Inflation & Monetary Policy
Balance of Payments
Fiscal Policy
115
127
134
142
151
164
183
195
208
223
239
262
2697
17
24
34
49
57
84
MANAGERIAL ECONOMICS
Number of Credit Hours : 3
Subject Description: This course presents the principles of economics, demand analysis, market structure and macro environment and its application in the decision making.
Goals: To enable the students to learn the basic principles of economics and its application in the decision making in the business.
Objectives: On successful completion of the course the students should have:
understood the principles economics.
learnt the demand analysis and various cost aspects in the business.
learnt the market structure and the decision making process for various markets.
learnt the profit, profit policies, cost volumes relationship.
learnt the macro
School of Distance Education
Bharathiar University, Coimbatore - 641 046
Author: Atmanand
Copyright © 2007, Bharathiar University
All Rights Reserved
Produced and Printed by EXCEL BOOKS PRIVATE LIMITED
A-45, Naraina, Phase-I,
New Delhi-110028 for SCHOOL OF DISTANCE EDUCATION
Bharathiar University
Coimbatore-641046
CONTENTS
Page No.
UNIT-I
Lesson 1
Lesson 2
Lesson 3
Lesson 4
Lesson 5
Lesson 6
Lesson 7
Managerial Economics: Definition, Nature, Scope
Fundamental Concepts of Managerial Economics
Demand Analysis
Elasticity of Demand
UNIT-II
Supply Analysis
Production Function
Theory of Cost
UNIT-III
Lesson 8
Lesson 9
Lesson 10
Lesson 11
Lesson 12
Lesson 13
Lesson 14
Lesson 15
Lesson 16
Lesson 17
Lesson 18
Lesson 19
Lesson 20
Market Structure & Pricing and Output Decisions
Perfect Competition
Monopoly
Monopolistic Competition
Oligopoly
Pricing Strategies
UNIT-IV
Profit Analysis
Cost - Volume - Profit (CVP) Analysis
Investment Analysis
UNIT-V
National Income
Inflation & Monetary Policy
Balance of Payments
Fiscal Policy
115
127
134
142
151
164
183
195
208
223
239
262
2697
17
24
34
49
57
84
MANAGERIAL ECONOMICS
Number of Credit Hours : 3
Subject Description: This course presents the principles of economics, demand analysis, market structure and macro environment and its application in the decision making.
Goals: To enable the students to learn the basic principles of economics and its application in the decision making in the business.
Objectives: On successful completion of the course the students should have:
understood the principles economics.
learnt the demand analysis and various cost aspects in the business.
learnt the market structure and the decision making process for various markets.
learnt the profit, profit policies, cost volumes relationship.
learnt the macro