management information system

Topics: Customer relationship management, Supply chain management, Supply chain Pages: 8 (5288 words) Published: October 28, 2014
Chapter 9 Achieving Operational Excellence and Customer Intimacy Enterprise Applications 1) Companies can use configuration tables provided by the enterprise software to tailor a particular aspect of the system to the way it does business. Answer TRUE Diff 2Page Ref 338 AACSB Use of IT CASE Comprehension Objective 9.4 2) Enterprise systems are typically built around one or two major business workflows. Answer FALSE Diff 1Page Ref 338 AACSB Use of IT CASE Comprehension Objective 9.1 3) Enterprise systems are designed primarily to allow communication between an organization and outside partners and suppliers. Answer FALSE Diff 2Page Ref 337 AACSB Use of IT CASE Comprehension Objective 9.1 4) The upstream portion of the supply chain consists of the organizations and processes for distributing and delivering products to the final customers. Answer FALSE Diff 2Page Ref 341 AACSB Reflective Thinking CASE Comprehension Objective 9.2 5) Supply chain inefficiencies can waste as much as 25 percent of a companys operating costs. Answer TRUE Diff 2Page Ref 342 AACSB Reflective Thinking CASE Comprehension Objective 9.2 6) Safety stock acts as an inexpensive buffer for the lack of flexibility in the supply chain. Answer FALSE Diff 2Page Ref 342 AACSB Reflective Thinking CASE Comprehension Objective 9.2 7) The bullwhip effect is the distortion of information about the demand for a product as it passes from one entity to the next across the supply chain. Answer TRUE Diff 2Page Ref 342 AACSB Reflective Thinking CASE Comprehension Objective 9.2 8) Supply chain execution systems enable the firm to generate demand forecasts for a product and to develop sourcing and manufacturing plans for that product. Answer FALSE Diff 2Page Ref 344 AACSB Use of IT CASE Comprehension Objective 9.2 9) To minimize the expense of implementing an enterprise system, businesses can opt to curtail the customization of an enterprise package and instead change business processes to match the software. Answer TRUE Diff 2Page Ref 356 AACSB Reflective Thinking CASE Comprehension Objective 9.4 10) Implementing an enterprise application typically requires organizational change as well as adjustments to existing business processes. Answer TRUE Diff 1Page Ref 356 AACSB Use of IT CASE Comprehension Objective 9.4 11) In a push-based model of SCM systems, actual customer orders or purchases trigger events in the supply chain. Answer FALSE Diff 2Page Ref 347 AACSB Reflective Thinking CASE Comprehension Objective 9.2 12) In a pull-based model of SCM systems, production master schedules are based on forecasts of demand for products. Answer FALSE Diff 2Page Ref 347 AACSB Reflective Thinking CASE Comprehension Objective 9.2 13) Wal-marts strategy of continuous replenishment of inventory based on actual customer purchases is an example a pull-based SCM model. Answer TRUE Diff 2Page Ref 347 AACSB Reflective Thinking CASE Comprehension Objective 9.2 14) Total supply chain costs represent the majority of operating expenses for many businesses and in some industries approach 75 percent of the total operating budget. Answer TRUE Diff 2Page Ref 348 AACSB Reflective Thinking CASE Comprehension Objective 9.2 15) You would expect to find PRM and ERM modules in the most comprehensive CRM software packages. Answer TRUE Diff 1Page Ref 351 AACSB Use of IT CASE Comprehension Objective 9.3 16) Major CRM application software vendors include Siebel Systems, PeopleSoft, SAP, and Salesforce.com. Answer TRUE Diff 3Page Ref 351 AACSB Use of IT CASE Comprehension Objective 9.3 17) Cross-selling markets complementary products to customers. Answer TRUE Diff 2Page Ref 352 AACSB Reflective Thinking CASE Comprehension Objective 9.3 18) CRM software can help organizations identify high-value customers for preferential treatments. Answer TRUE Diff 2Page Ref 352-354 AACSB Use of IT CASE Comprehension Objective 9.3...
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