UNIVERSITY OF TECHNOLOGY, JAMAICA
COLLEGE OF BUSIENSS & MANAGEMENT
Joan Duncan School of Entrepreneurship, Ethics & Leadership
MODULE OUTLINE & ASSIGNMENT
MODULE TITLE- Foundations of Entrepreneurship
MODULE CODE- ENT1001
Group: BSC in Entrepreneurship-SEM1 2012/2013
Mr Michael Steele
Ms Tameka Lindo
………………………………………………………………………………………… MODULE DESCRIPTION
This module is where it all begins in Entrepreneurship training: It focuses on developing an entrepreneurial mindset and understanding of the underlying concepts and principles that explain entrepreneurship. Skills generally considered necessary for success in an entrepreneurial venture will be discussed by entrepreneurs, practitioners, and policy makers from various fields. Students will learn that an entrepreneurial edge can be developed in individuals and that entrepreneurship involves developing ‘living businesses’ where all aspects of the business need to be developed simultaneously to achieve the desired goals.
|Week |Lecture Topic |Date |Tutorial Activity | |1 |Introduction to Entrepreneurship – Definition of |Aug 27- Aug 31 |Introduction and Tutorial 1Exercises | | |Entrepreneurship, History/Theory/ Evolution, Approaches, | |given and discussed | | |Importance and Role of Entrepreneurship. | | | |2 |The Entrepreneurship Culture - The nature, |Sept 3 -Sept 7 |Video Case Study Analysis – Levi Roots | | |characteristics and behavior of the entrepreneurs, | | | | |Creativity and Innovation, | | | |3 |The Entrepreneurship Culture - Apprenticeship, |Sept 10 – Sept 14 |Video Case Study Analysis – Peter Jones | | |Influences on and support for entrepreneurship | | | | |development | | | |4 |The Opportunity vs Idea - Business ideas versus Business |Sept 17 – Sept 21 |Group Activity – Brainstorming and | | |Opportunities, Recognizing and Shaping Opportunities | |Critiquing Business Ideas. Case Study | | | | |given | |5 |The Opportunity vs Idea - The Experience Factor and |Sept 24 – Sept 28 |Case Study written assignment and | | |Creativity Thinking | |presentation due | | | | | | |6 |New Venture Creation – Importance, Elements and |Oct 1 – Oct 5 |Group Scenario Planning – produce | | |Procedures in conducting a Feasibility Study | |business ideas to test whether they are | | | | |feasible | |7 |New Venture Planning – The business model, its concept |Oct 8- Oct 12 |Business Model assignment given and | | |and components;...
References: Barringer, R.B., Ireland, D. R. (2008). Entrepreneurship: Successfully launching new ventures 2nd. Edition. Pearson Education.
Frederic, H., Kuratko D. F. & Hodgetts, R. M. (2007). Entrepreneurship: Theory, Process & Practice. Asia-Pacific Ed. Publisher: Thompson.
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