Management 2 Employees
Topic 8: Course Content Overview
Strategy implementation and stakeholder management
ACCT3583 Management Accounting 2
Stakeholder management
Topic 7
Topic 6
Topic 8
Managing Knowledge as a Strategic Resource
Managing customer value and relationships Managing supplier relationships and strategic outsourcing
Topic 8
Topic 9
Managing knowledge as a strategic resource
The environment and engaging in corporate social responsibility Topic 10
Topic 11
Managing strategic risks
Management controls
2
Topic 8: Overview
Topic 8: Desired Learning Outcomes
1.
2.
Appreciate the link between knowledge and strategy Create and monitor an organisation’s existing knowledge base
Use information on existing knowledge base to manage an organisations human capital.
Why is
Why
knowledge a strategic resource? is knowledge a strategic resource?
How do we manage an organisation’s existing knowledge base?
1.
3.
Sveiby’s “Intangible Asset Monitor” (IAM) framework
Kaplan & Norton’s “Human Capital Readiness” framework 2.
3
Why is knowledge a strategic resource? continued Why is knowledge a strategic resource?
4
At the inaugural UNSW ASB “Meet the CEO” event in 2004, Sir Richard Branson was asked:
“What do you consider are the three most important things for starting up a business?”
“Learning is the ultimate competitive advantage”
His reply?
Jack Welch, Former Chairman, GE
“People
…People,
…People”
5
6
1
Why is knowledge a strategic resource? continued
Recall discussions in Topic 2:
Capabilities are based on the development, transmission and exchange or sharing of information and knowledge as carried out by the firm's employees
The knowledge-strategy link
What firm must know
Knowledge–Strategy Link
Therefore, knowledge is the fundamental basis of competition Knowledge
Gap
It allows organisations to
Strategy implementation and stakeholder management
ACCT3583 Management Accounting 2
Stakeholder management
Topic 7
Topic 6
Topic 8
Managing Knowledge as a Strategic Resource
Managing customer value and relationships Managing supplier relationships and strategic outsourcing
Topic 8
Topic 9
Managing knowledge as a strategic resource
The environment and engaging in corporate social responsibility Topic 10
Topic 11
Managing strategic risks
Management controls
2
Topic 8: Overview
Topic 8: Desired Learning Outcomes
1.
2.
Appreciate the link between knowledge and strategy Create and monitor an organisation’s existing knowledge base
Use information on existing knowledge base to manage an organisations human capital.
Why is
Why
knowledge a strategic resource? is knowledge a strategic resource?
How do we manage an organisation’s existing knowledge base?
1.
3.
Sveiby’s “Intangible Asset Monitor” (IAM) framework
Kaplan & Norton’s “Human Capital Readiness” framework 2.
3
Why is knowledge a strategic resource? continued Why is knowledge a strategic resource?
4
At the inaugural UNSW ASB “Meet the CEO” event in 2004, Sir Richard Branson was asked:
“What do you consider are the three most important things for starting up a business?”
“Learning is the ultimate competitive advantage”
His reply?
Jack Welch, Former Chairman, GE
“People
…People,
…People”
5
6
1
Why is knowledge a strategic resource? continued
Recall discussions in Topic 2:
Capabilities are based on the development, transmission and exchange or sharing of information and knowledge as carried out by the firm's employees
The knowledge-strategy link
What firm must know
Knowledge–Strategy Link
Therefore, knowledge is the fundamental basis of competition Knowledge
Gap
It allows organisations to