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KOTLER KELLER

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KOTLER KELLER
MARKETING LECTURE
NOTES
Dimitris Drosos
Lecturer
Technological Education Institute of Piraeus
Business School
Management Information System & New
Technology Lab

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CONTENTS
About Marketing
Marketing - Product
Marketing - Promotion
Marketing Strategy
E - Marketing

GeoInformation and ICT in Market Research – Marketing Notes

ABOUT
MARKETING

GeoInformation and ICT in Market Research – Marketing Notes

WHAT IS MARKETING

GeoInformation and ICT in Market Research – Marketing Notes

WHAT IS MARKETING

Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals
American Marketing Association

GeoInformation and ICT in Market Research – Marketing Notes

WHAT IS MARKETING

‘Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably’ profitably’
The Chartered Institute of Marketing

GeoInformation and ICT in Market Research – Marketing Notes

WHAT IS MARKETING

‘The right product, in the right place, at the right time, and at the right price’ price’ Adcock et al

‘Marketing is the human activity directed at satisfying human needs and wants through an exchange process’ process’
Kotler 1980
GeoInformation and ICT in Market Research – Marketing Notes

WHAT IS MARKETING

‘Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’ others’
Kotler 1991

GeoInformation and ICT in Market Research – Marketing Notes

WHAT IS MARKETING
5 Ps of Marketing
Product
Promotion
Pricing
Place (or distribution system)
People

GeoInformation and ICT in Market Research – Marketing Notes

5 Ps OF MARKETING
Price

B

Product

A

C

Promotion

5 Ps OF MARKETING

People

E
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