Kin 481 Syllabus
SCHOOL OF
KINESIOLOGY
THE UNIVERSITY OF BRITISH COLUMBIA
Department/Program: School of Kinesiology
Year: January 2014
Course Title: Sport Marketing and Communication
KIN 481
Course Schedule: Tuesdays and Thursdays, 4:00-5:30pm
Location: Woodward #5
Instructor: Janna Taylor
Office location: Auditorium Annex, room 155A
Office hours: By appointment
Course Description: A class on the application of social science theories and methods to sport marketing and communication. This includes studying the context of sports consumer markets; essential principals of sports marketing; sports sponsorship and partnership; marketing public relations and sports; sport consumer research.
Format of the course: Students attend two 1.5 hour lectures weekly. There will be some times when we will break into tutorials, but for the first few weeks, we will have lectures in Woodward
#5.
Required Readings:
- Mulin, B. J., Hardy, S. & Sutton, W.A (2007). Sport Marketing (3rd. Edition).
Champaign, IL. Human Kinetics.
The textbook is available in the bookstore.
- Additional readings distributed in class.
Learning Outcomes:
1.
2.
3.
4.
A general knowledge of the structure and operations of the sport marketing industry
An understanding of the structure and operations of sponsorship and partnership
An understanding of the practical application of social science theory and methods to sport marketing, public relations and communications.
Knowledge of sponsorship planning and evaluation.
1/5
Course Assignments, Due Dates & Grading:
Objectives Method
1, 2, 3, 4
Sport marketing/audit report
1,2,3,4
Presentation of marketing plan/audit 1, 2, 3, 4
Mid-term
1, 2, 3, 4
Final
Participation/attendance
Due Dates
1 week following your presentation Presentations will take place during the last three weeks of class Take home exam – you will receive exam Feb 13th and complete it during reading break. Exam is due Feb 25, in
KINESIOLOGY
THE UNIVERSITY OF BRITISH COLUMBIA
Department/Program: School of Kinesiology
Year: January 2014
Course Title: Sport Marketing and Communication
KIN 481
Course Schedule: Tuesdays and Thursdays, 4:00-5:30pm
Location: Woodward #5
Instructor: Janna Taylor
Office location: Auditorium Annex, room 155A
Office hours: By appointment
Course Description: A class on the application of social science theories and methods to sport marketing and communication. This includes studying the context of sports consumer markets; essential principals of sports marketing; sports sponsorship and partnership; marketing public relations and sports; sport consumer research.
Format of the course: Students attend two 1.5 hour lectures weekly. There will be some times when we will break into tutorials, but for the first few weeks, we will have lectures in Woodward
#5.
Required Readings:
- Mulin, B. J., Hardy, S. & Sutton, W.A (2007). Sport Marketing (3rd. Edition).
Champaign, IL. Human Kinetics.
The textbook is available in the bookstore.
- Additional readings distributed in class.
Learning Outcomes:
1.
2.
3.
4.
A general knowledge of the structure and operations of the sport marketing industry
An understanding of the structure and operations of sponsorship and partnership
An understanding of the practical application of social science theory and methods to sport marketing, public relations and communications.
Knowledge of sponsorship planning and evaluation.
1/5
Course Assignments, Due Dates & Grading:
Objectives Method
1, 2, 3, 4
Sport marketing/audit report
1,2,3,4
Presentation of marketing plan/audit 1, 2, 3, 4
Mid-term
1, 2, 3, 4
Final
Participation/attendance
Due Dates
1 week following your presentation Presentations will take place during the last three weeks of class Take home exam – you will receive exam Feb 13th and complete it during reading break. Exam is due Feb 25, in