Preview

Article Rendering: Korean Cars Score in Quality Survey by Jeremy Grant

Satisfactory Essays
Open Document
Open Document
381 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Article Rendering: Korean Cars Score in Quality Survey by Jeremy Grant
Rendering: Korean cars score in quality survey.
The article, which I want to render, is written by Jeremy Grant and is called “Korean cars score in quality survey.” The author asserts that South Korean carmakers, that used to be ridiculed in the US for bad quality, have gained trust when Hyundai moved ahead in quality survey. As we see from the text, Hyundai became second after Toyota in the rankings by its performance. The article by Grant emphasizes on two logical parts of the text - how reputation and quality of South Korean cars changed over time, and how Japanese Toyota remained as the leading carmaker in the automotive industry.
From the first part of the text we clearly see good changes in the quality survey in South Korean cars, or more precisely Hyundai. The JD Power and Associates ‘initial quality’ gives the number of problems reported by a customer within the first ninety days of ownership. These numbers, in Hyundai and Kia Motor case, have decreased by 57 percent per six years, dropped from 272 to 117 problems per 100 vehicles. By making such progress the Koreans became the leaders in the European market, moved ahead of Detroit and became a worthy competitor for Japanese Toyota.
The second part of the text observes how Japanese Toyota dominates in the marker by its quality and authoritative reputation for a long time and does not seem easing off. Jeremy Grant points out that Toyota is dominant with the fewest problems reported for a long time, what in its turn creates a great and intense competition for such luxury brand of GM’s as Cadillac and Jaguar, owned by Ford. Even though General Motors and Ford narrowed the quality gap with Lexus, Toyota remains the biggest seller in the industry.
All things considered, it is clear that Hyundai is drastically making progress and at the same time intensively competing with Toyota and Detroit. Even though Detroit is trying to make a ground lost for Toyota and Honda, the carmakers across the board present

You May Also Find These Documents Helpful

  • Good Essays

    As well as, the continued popularity spread and penetration of the Toyota brand, into the U.S. automobile market. The…

    • 483 Words
    • 2 Pages
    Good Essays
  • Good Essays

    This article explains the source of Toyota’s successful “insatiable competitiveness that would seem un-American were it not for all the Americans making it happen.” What drives Toyota is “the presumption of imperfection and a distinctly American refusal to accept it.” Toyota is growing while other competitive companies like “Ford” and “GM” are struggling. Some of them terminated their business, while Toyota is opening new factories, at lower labor costs. There are many reasons for their success.…

    • 344 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Hirsh, Evan, Steve Headlund, and Mark Schweizer. "Reality Is Perception: The Truth about Car Brands." Strategy+business. N.p., Fall 2003. Web. 22 Sept. 2014. http://www.strategy-business.com/article/03302?pg=all…

    • 2132 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    1101IBA Toyota

    • 1714 Words
    • 5 Pages

    “We deeply regret the inconvenience and concern caused to our customers and others by our recent recalls of multiple vehicle models across multiple regions.” – Aki Toyoda, the CEO of Toyota Motor Corporation1 (Toyota website). Beside the regretful expression we can learn from this public release, it also implies that Toyota, one of the world’s largest automakers, is suffering in their recent recalls of millions of vehicles round the world. Safety recalls are common issues occurring in the automobile industry, few may have long run impact on the automakers involved if handled correctly. However, in this case, the disaster engulfing Toyota is of a different order (The Economist, Feb.6, 2010). Toyota’s quality brand has been scrutinised and at risk due to its sedans’ safety problems that have sequentially emerged recently.…

    • 1714 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    This core competence of quality can be attributed to its innovative production practices. The quality aspect of Toyota’s products have revolutionized the automobiles in the past and almost all the automobile companies had to try and better the quality of their products.…

    • 548 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    "The U.S. auto business in 2015 is a Hollywood movie—one big car chase and a happy ending. If there's a hero, it's scrappy little Subaru, the Japanese company best known as Fuji Heavy Industries (Bloomberg Business)."…

    • 145 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Ford and Mg Companies

    • 363 Words
    • 2 Pages

    This case describes the globalization of Toyota. In 1947, Toyota was a little known Japanese car company producing 100,000 vehicles a year. Between 1983 and 2002, the company made foreign direct investments totaling $13.5 billion in North America. Toyota made additional investments in Europe enabling the company to become one of the top automakers in the world. The following questions can be used to generate discussion of the case:…

    • 363 Words
    • 2 Pages
    Satisfactory Essays
  • Best Essays

    Chung, R., & Kleiner, B. (n.d). Dissecting toyota 's woes. Retrieved 10/01, 2013, from http://iienet.org/details.aspx?id=29416…

    • 2412 Words
    • 10 Pages
    Best Essays
  • Best Essays

    Ingrassia, P. (2009, September 14). Why Hyundai Is an American Hit. Wall Street Journal , p. A.13.…

    • 3296 Words
    • 14 Pages
    Best Essays
  • Powerful Essays

    Study Guide

    • 1468 Words
    • 6 Pages

    Hyundai: Leading the Way in the Global Auto Industry The global automotive industry is one of the largest and most internationalized business sectors. There are seventeen major global automotive companies producing more than one million cars a year. Hyundai Motor Company is South Korea’s number one carmaker and the tenth largest in the world. It sells vehicles in over 190 countries, producing about a dozen car and minivan models, plus trucks, buses, and other commercial vehicles. Popular models in the United States are the Accent and Sonata, while exports to Europe and Asia include the GRD and Equus. In 2008, during the global financial crisis, Hyundai earned a profit of $1.3 billion—among the best in the global auto industry. The Industry During the recent global financial crisis, global automotive sales declined to near-record lows. Automotive industry profits suffered due to significant excess production capacity. Although there is capacity to produce 80 million cars worldwide, total global demand fell to only about 60 million a year. This led to consolidations and divestitures, including those between Ford and Land Rover; Jaguar and Volvo; Fiat and Chrysler; and General Motors and Opel, among others. Consistent with new trade theory, the requisite scale compels automakers to target world markets, where they can achieve economies of scale and maximize sales. The Industry in South Korea Despite its large size, the car market in South Korea (Korea) is insufficient to sustain indigenous automakers like Hyundai and Kia. Korea holds numerous competitive advantages in the car industry. The country is a world center of new technology development. Korea has abundant, cost-effective knowledge workers who drive innovations in design, features, production, and product quality. The country also has a high savings rate, with massive inward FDI, which ensures a ready supply of capital for carmakers to fund R&D and other ventures. Collectively, Korea’s abundance of production…

    • 1468 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Gm Company Profile and Swot

    • 4432 Words
    • 18 Pages

    Most of the companies that comprised the young General Motors Company were weak, in debt, and their operations were uncoordinated; GM forged a new concept of management by bringing them under the centralized one. But the key to General Motor’s success was not due to how they produced cars, it was how they were sold – they gave consumers an array of brands, models and colors from which to choose.…

    • 4432 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Student

    • 1983 Words
    • 8 Pages

    Nokia was once a market leader in mobile phone industry which occupied over 70% of worldwide market share. With Apple launching new models and technology of phones, Apple is now perceived as the most welcomed mobile phone brand. General Motor has built a long established reputation as a leading automobile manufacture. Following Japanese brands entered into the global market, General Motor lost its market significantly and eventually become bankrupt during the financial crisis in 2008. Rationale behinds these stories are the failure to adapt successful corporate strategies which generate competitive advantages to them to win against rivalry. Porter emphasises the importance of a unique strategic position in the market while another view focus on the firm’s own resources as its core competence to sustain itself in the market.…

    • 1983 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Toyota Business Model

    • 763 Words
    • 4 Pages

    While many car manufacturers were struggling due to difficult times in the early years of 2000, Toyota managed to continue its growth and became the world’s biggest car manufacturer in 2007. An overview of the results of the three biggest car manufacturers is given for 2010. How did a Japanese car manufacturer managed to overthrow GM, Ford and Volkswagen and become the world’s biggest car manufacturer in a time of crisis?…

    • 763 Words
    • 4 Pages
    Good Essays
  • Better Essays

    I bought my car at the time when the car market was swarming with good quality cars. As a matter of fact, by mid 2000s, the quality of all (especially the quality of the U.S. automobiles) improved dramatically from the late 1990’s. This…

    • 2576 Words
    • 11 Pages
    Better Essays
  • Satisfactory Essays

    Since the years 2000, because of high pressures at home (domestic market growing at under five percent and Korean government imposing heavy vehicle excise duty), Hyundai and the other Korean automakers have become more aggressive in terms of pricing and quality, and begun developing larger cars, and broadening their product ranges to meet diverse customer preferences. Hyundai is known for affordable line of cars and being an actor of the lower cost strategy. Nevertheless, the company is today changing the tried-and-true "value" tactic to "emotional," "high-quality" and "stylish" positioning.…

    • 948 Words
    • 4 Pages
    Satisfactory Essays

Related Topics