Introduction to E-Business and E-Commerce Management

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Chapter 1
Introduction to E-Business and E-Commerce

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

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Learning Outcomes
• Define the meaning and scope of e-business and e-commerce and their different elements
• Summarize the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption
• Outline the ongoing business challenges of managing e-business and e-commerce in an organization. David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

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Figure 1.1

Google circa 1998

Source: Wayback machine archive: http://web.archive.org/web/19981111183552/google.stanford.edu
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

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Impact on Traditional Business
 Changed

business models
 New approaches to business
 New methods of communication
 Security risks

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

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Difference between Ecommerce and E-business
 Electronic

Commerce (E-commerce)

 All electronic information exchange

between organizations and their stakeholders  Can be financial and non-financial
 Pre sale, sale, post sale

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

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Buy-side vs. Sell-side ecommerce
 Buy-side
 Transaction to procure resources needed by

organization from suppliers.


Sell-side E-commerce
 Transactions involved with selling organization

products to customers

David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights Limited 2012

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Figure 1.2

The distinction between buy-side and sell-side e-commerce
David Chaffey, E-Business & E-Commerce Management , 5th Edition, © Marketing Insights