Introduction to Research Methods
1. Course
Overview
2. Course
Outcomes
3. How to Study for this Course
4. Teaching
Method
5. Course
Assessment
6. Lecture 1
2
This course provides students who might engage in research at some point in their studies and/or working career understanding on
◦ the basic principles of business research
◦ how to use research analytics in decisionmaking
Course Outcomes
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Develop research questions and translate the questions into research objectives and hypotheses. Select appropriate research designs for various research objectives.
Plan a survey research study.
Write questionnaire items and construct a quality survey instrument.
Assess the quality of collected survey data by examining the reliability and validity of the survey instrument used.
Apply probability and/or non-probability sampling techniques when selecting a sample in survey research study.
Distinguish between the different types of data collection methods in a survey research study.
Calculate a response rate.
Develop an understanding of coding, analyzing, and reporting survey data.
Make use of SPSS to analyze collected data.
Discuss common univariate, bivariate and multivariate statistical tests (e.g. chi square, t-test, ANOVA, etc) used in data analysis and select the appropriate tests to meet research objectives.
Contrast the differences between presenting facts and opinions and how each should be handled in a research presentation.
How to Study for this
Course
Pre-class preparation:
1. Go through the lecture PowerPoint slides, tutorial questions, articles in Edventure
2. Conduct periodical searches using library databases
3. Read periodicals
4. Hold discussions with your team members after reading your periodicals
The subject is designed with the intention of maximizing students’ appreciation of research
A combination of:
◦ lectures, tutorials, oral
Overview
2. Course
Outcomes
3. How to Study for this Course
4. Teaching
Method
5. Course
Assessment
6. Lecture 1
2
This course provides students who might engage in research at some point in their studies and/or working career understanding on
◦ the basic principles of business research
◦ how to use research analytics in decisionmaking
Course Outcomes
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Develop research questions and translate the questions into research objectives and hypotheses. Select appropriate research designs for various research objectives.
Plan a survey research study.
Write questionnaire items and construct a quality survey instrument.
Assess the quality of collected survey data by examining the reliability and validity of the survey instrument used.
Apply probability and/or non-probability sampling techniques when selecting a sample in survey research study.
Distinguish between the different types of data collection methods in a survey research study.
Calculate a response rate.
Develop an understanding of coding, analyzing, and reporting survey data.
Make use of SPSS to analyze collected data.
Discuss common univariate, bivariate and multivariate statistical tests (e.g. chi square, t-test, ANOVA, etc) used in data analysis and select the appropriate tests to meet research objectives.
Contrast the differences between presenting facts and opinions and how each should be handled in a research presentation.
How to Study for this
Course
Pre-class preparation:
1. Go through the lecture PowerPoint slides, tutorial questions, articles in Edventure
2. Conduct periodical searches using library databases
3. Read periodicals
4. Hold discussions with your team members after reading your periodicals
The subject is designed with the intention of maximizing students’ appreciation of research
A combination of:
◦ lectures, tutorials, oral