Innovation & New Product Development

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Innovation & New Product Development

|[pic] |Innovation & New Product Development |
| |2 Credits |
| | |
| |BU.852.610.G1 |
| |Tuesday / 6:00 – 9:00 P.M. |
| | |
| |Spring 2012 |
| |Harbor East Campus - Room |

Instructor
Fred A. Katz

Contact Information
Home: 301-570-6517 (before 10 pm)
Telephone: 301-641-4408
Email: Fred.Katz@jhu.edu

Office Hours
By Appointment, before or after class

Required Textbook

Crawford, Merle and Di Benedetto, Anthony, New Products Management, 10th Edition, McGraw Hill Publishing, New York, 2010.

Harvard Business Publications – Articles and Cases

Course Name: Innovation & New Product Development

Course URL: http://cb.hbsp.harvard.edu/cb/access/11176950

Product Information:

Product #: 594127-PDF-ENG

Product Format: Digital

Product Title: New Product Commercialization: Common Mistakes

Product Type: Industry and Background Note

Publisher: HBS

Product #: 695016-PDF-ENG

Product Format: Digital

Product Title: Product Development: A Customer-Driven Approach

Product Type: Industry and Background Note

Publisher: HBS

Product #: 695051-PDF-ENG

Product Format: Digital

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