Identify and Evaluate Marketing Opportunities
STUDENT ASSESSMENT GUIDE
Unit of competency name| Identify and evaluate marketing opportunities|
Unit of competency number| BSBMKG501B|
Unit Purpose
On successful completion of this unit you should be able to actively seek out and assess marketing opportunities in terms of viability and suitability to the organisation. You should also be able to turn the assessed marketing opportunities into reality – by scoping the implementation process and getting buy in from management and other key stakeholders for your opportunity. Specifically, you will be able to:
Identify marketing opportunities Investigate marketing opportunities Evaluate required changes to current operations
Reporting of assessment outcomes
Your result will be recorded and reported to you as Distinction or Credit or
Competent or Not yet Competent.
If you are doing this unit in a course which is graded (Pass, Credit or
Distinction) and this is one of the units which contribute to the course grade, your result in this unit will be assigned a nominal mark which will be used to calculate your course grade.
Requirements to successfully complete this unit of competency
Introduction
Assessment is a process that will require you to provide evidence that you have achieved the knowledge and skills required in this unit of competency. Successful completion of this unit is based on the assessment of your demonstrated competence in a workplace or simulated workplace environment. How do you complete this unit?
You can complete this unit by demonstrating competence. To do this you must provide evidence that you can:
Prepare a written report which identifies, evaluates and ranks a number of Marketing Opportunities
Prepare an opportunity scope document that clearly describes the proposed execution of the marketing opportunity
Synthesise the scope, viability, risks and forecast outcomes of the proposed marketing opportunity into a
Unit of competency name| Identify and evaluate marketing opportunities|
Unit of competency number| BSBMKG501B|
Unit Purpose
On successful completion of this unit you should be able to actively seek out and assess marketing opportunities in terms of viability and suitability to the organisation. You should also be able to turn the assessed marketing opportunities into reality – by scoping the implementation process and getting buy in from management and other key stakeholders for your opportunity. Specifically, you will be able to:
Identify marketing opportunities Investigate marketing opportunities Evaluate required changes to current operations
Reporting of assessment outcomes
Your result will be recorded and reported to you as Distinction or Credit or
Competent or Not yet Competent.
If you are doing this unit in a course which is graded (Pass, Credit or
Distinction) and this is one of the units which contribute to the course grade, your result in this unit will be assigned a nominal mark which will be used to calculate your course grade.
Requirements to successfully complete this unit of competency
Introduction
Assessment is a process that will require you to provide evidence that you have achieved the knowledge and skills required in this unit of competency. Successful completion of this unit is based on the assessment of your demonstrated competence in a workplace or simulated workplace environment. How do you complete this unit?
You can complete this unit by demonstrating competence. To do this you must provide evidence that you can:
Prepare a written report which identifies, evaluates and ranks a number of Marketing Opportunities
Prepare an opportunity scope document that clearly describes the proposed execution of the marketing opportunity
Synthesise the scope, viability, risks and forecast outcomes of the proposed marketing opportunity into a