Home-Styled Cookies

Topics: Product management, Management, Marketing Pages: 4 (793 words) Published: September 2, 2012
Home-Styled Cookies
Case Analysis for Case 1
June 25, 2012

The Lew-Mark Baking Company has been the largest Archway franchise in New York and New Jersey employing less than 200 people, mostly blue-collar workers. The company has over 50 varieties of soft cookies with no additives and preservatives. The customers of the company are over 45 years old including parents with young children. The production process being described is the batch processing system which is mainly convenient if a moderate volume of goods is desired, handling a moderate variety of products. The company also maintains an organized inventory, quality management, and scrap maximization. New products are also in mind of the management to include in their extension of product line. The potential improvements that have been suggested to the management have been reluctantly set aside because of potentials risks. The company is now faced on how it will manage these challenges.

Submitted by:
Cadapan, Mitzchelline
Cassion, Lorenzo
Cataluña, Japril
Concepcion, Gerard Lacs
Codoy, Xiarlson Llyod
Cohay, Ethyl
Dangcalan, Mae Angeli
Dicen, Roxanne

Central Problem
With the different challenges and changes being faced by the management, it is now crucial to decide on whether to adopt or alter the components of the production process along with its potential improvements.

Detailed/ Specific Problems (resulting to the Central Problem): 1. The cookies have short shelf-life since the cookies have no additives or preservatives 2. The automation of the packing of the process will convince the management to lay-off workers. 3. The new products to be included in the product line have not yet been decided. 4. The management is unresponsive of the move to provide local suppliers near the plant with the company’s product.

* To identify the proper long-term (strategic) plans of the company with the challenges being faced...
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