top-rated free essay

hardees

By asadharoon Dec 04, 2013 1251 Words
Two Types Of Analysis Of Super Asia Marketing Essay
In my final report I did two types of analysis of Super Asia. First is SWOT analysis which includes the strengths, weakness, opportunities and threats faced by Super Asia. And the second is PEST analysis which is about political, economic, social and technological changes. SWOT stands for strengths and opportunities, weaknesses and threats. Reason to do this analysis to find out, what are the strengths of the company and that can overcome the weaknesses of the company and identify opportunities that can benefit the company to prevent threats to the company. And will be examined individually strengths, weaknesses, opportunities and threats faced by the Asia Super. Strengths:

Company was built in good faith in the Pakistan market, from a very long time. The company has the largest market share in all parts of the country in the washing machine industry. Super Asia is a known brand name to almost every person in the country and very famous in the home appliance industry. The company deals in all kinds of home appliances, such as washing machine, spinners, and air conditioners, fans, heaters, water dispensers, room air coolers, microwave oven, cooking range. Super Asia is also a strategic partner for Procter & Gamble. Asia Super strategies are such as Procter & Gamble. Super Asia exports its products to various regions around the world such as markets mainly Africa and the Middle East and Asia. Company is having a number of employees who are committed to the old loyalty with the company. Super Asia retains employees by offering benefits such as aging benefits, disability benefits and sickness benefits, and medical facilities in the hospital and the company paid in advance etc. There are a large number of models available in each of the company's products. The company has won the prestigious award for the period 2004-2005 Federation of Pakistan Chambers of Commerce and Industry presented by General Pervez Musharraf to the Chief Executive Officer of Super Asia. The company has won the Merit Cup 2005-2006 Federation of Pakistan Chambers of Commerce and Industry gave by Shaukat Aziz (Prime Minister at the time) to the Director General for Super Asia. Weaknesses:

There is a shortage of skilled labor in the company due to which the company has to face big competition. Advertising budget is a very short in Super Asia relative to other brands in the market. Not most of the administrative staff is well educated.

There is also a very weak point in the management of surplus labor. There are a large number of workers in management. Management staffs salaries are very low due to the well-educated and experienced do not come to work in the company. The management staff do not have direct link with their dealers Complaints department does not provide appropriate services to customers of the company. Company has not put appropriate promotional strategies for international markets. Traders of company complaints for the low profit margin in products. Opportunities:

Due to the government's policy of low export duties, Super Asia has opportunities to increase its exports. Due to the strong financial position of the company, management can use the latest technology in their products. Company can use the brand name in the international market to increase sales of Fans. The company is financially very strong, so it can use the electronic media and print to increase their sales. Company should appear in International Industrial Exhibition. It's a great opportunity for the company to create brand awareness in the global markets. Threats:

Chinese technology is a very big threat to Super Asia.
Other competitors of Super Asia offer the same products at relatively lower prices. There are a large number of new companies set to increase competition in the market. STYLO Washing Machine Company invests heavy budget in promoting their products. Current energy crisis and electricity is a very big obstacle to the company's manufacturing unit. Due to lack of electricity the company may not be able to meet the demand. PEST Analysis:

PEST analysis stands for “Political, Economic, Social, and Technological analysis” PEST analysis are used to describe a framework for analyzing these macro environmental factors. A PEST analysis fits into an environmental scan as shown in diagram. Political factors:

As there is no export duty levied by the government so that Super Asia is taking advantage of this move and is trying to increase their exports in the International markets. Super Asia offers its employees with social security benefits under the supervision of the Social Security Act which are old age benefit, retirement benefit, pension and disability benefit. The company owns the trademark and brand name that gives the company the exclusive right by government policies on the use and enters into contracts and transactions through its trade name registrar. The company is committed to follow the safety regulations of workers as provided for under the law of the safety of workers. All relevant tax policies are being followed by Super Asia mainly for imports of the products Economic factors:

Super Asia plays an important role for economic growth by contributing to the country's economy. Cost of production includes wage salaries, and workers to staff, purchasing, facilities, and internal and external transport, etc. The company offers a variety of products for different categories of customers. For example, good quality products and a bit expensive for a higher degree and cheaper products to the lower class customers. Product prices of Super Asia are higher than its competitor’s products but still have a Super Asia's largest market share because of the quality of its products. Exchange rate of the company is high because of the clients that have the confidence in Super Asia. Social factors:

Wages and salaries of workers and management are not satisfactory and therefore the factor income distribution is not satisfactory. Super Asia funded many NGOs and welfare organizations in the whole country. Super Asia has honor of being the first local company just to take care of home appliance chain international cricket. The company running a hospital, "Mian Mohammad Din Memorial Trust Hospital " to take care of their employees as well as the people of the near vicinity. The company provides various types of home appliances that help in improving the lifestyle of the people. Company is to provide models in a variety of costumes that can be used differently in different places. Technological factors:

Company is having large number of computerized machine that helps in reducing the cost of the work and the time. Due to technological improvements many of the items are available at its good quality. Manufacturing department has also different types of dyes for producing different models or shapes of products. Tool shop also working inside the factory premises, which manufactures tools that will be used in its own production. The company provided computers for employees to spend on stationery costs and save time. Different software is being used in different departments for handling and controlling on the Accounts and Stores. Need an essay? You can buy essay help from us today!

Custom essay QUOTE
ORDER a custom essay

Please rate the quality of this essay:
Good
Neutral
Poor

Struggling with your essay?
You can get your essay custom written by an expert in your subject area. Fully researched and referenced, the perfect model answer... Get a quote here
Share & download:
Print
Download
Email
Request the removal of this essay.
Find out how UK

Read morehttp://www.ukessays.com/essays/marketing/two-types-of-analysis-of-super-asia-marketing-essay.php#ixzz2mVln5lVD

Cite This Document

Related Documents

  • Hardees

    ...   One of the places that I have worked in the past was Hardee’s.  While I am not currently an employee there, many of the metaphors that we discussed made me think back to working at Hardee’s.  Some of the metaphors that I feel would help to explain the experiences that I had and witnessed in while working there are the Machine Metap...

    Read More
  • hardees report

    ...Pleasure beyond measure… 1. Executive Summary Wilber Hardee opened Hardees in 1960 in Greenville, North Carolina. Hardees was a fast food chain which has now evolved into a restaurant and is famous for its charbroiled burgers, curly fries and biscuits. Its Thickburgers®has made waves in history. Today it’s the 4th largest food chain in th...

    Read More
  • Motivations In Adversting Hardees Commercial

    ... Motivations in Advertising LaShonda Howard PSY/211 December 8, 2014 Susanne NishinoMotivations in Advertising Kate Upton Hardee’s Commerical Do you know your Sickle cell status? It is one question that any carrier of the Sickle Cell Disease (SCD) must ask of their potential partner. It is a question that I had to ask; because I am a...

    Read More
  • Hardees vs Fri Chicks

    ...Final Project: Hardees Vs Fri-Chicks Comparison Dated: 20-05-2013 Submitted To: Sir Fahad Cheema Submitted By: Imran Sarwar (BBA-Fa10-043) Osama Rashid (BBA-Fa10-115) Ayyaz Hassan (BBA-Fa10-022) Usama Khaliq (BBA-Fa10-145) Shan Usman (BBA-Fa10-130) Usman Amjad (BBA-Fa10-094) Hardees Pakistan international food chain: I...

    Read More
  • Hardees Executive Summary,

    ...online community are considered to be the key elements that will contribute to the success of delivering the right value to the customers, which will ultimately grows the number of the company’s premium purchases. In recent days, Hardee’s customers have proven to be very loyal to the company. On one occasion, the customers often back up the ...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.