Gourmet Strategic planning
INTRODUCTION
SUMMARY:
Gourmet was founded by Mr. Nawaz Chatha in 1987 as a single outlet of a bakery unit. Over a period of two decades it has grown in stature and apart from excelling in bakery products it has introduced new trends in a variety of businesses such as restaurants and dairy products business. The main aim of the company is to provide quality products at a competitive price to its valued customers. To produce the best quality products, company has invested a huge amount of capital in placing state of the art technology to meet the demands of the customers. The company wants to increase its market standings by opening new outlets at key locations of the city. For any company market sustainability is very important and for this the company wants to break the monotony on a timely basis by introducing new products and enhancing the quality of current products through innovative ideas.
HISTORY:
In the area of Ich’chra, Lahore, GOURMET took start with a small shop. The concept of fresh, healthy and hygienic food in affordable prices achieved quick popularity among bakery customers. The bakery products for breakfast were provided in limited areas, but because of the over whelming support of customers, GOURMET planned to expand. Now it have many branches in different areas of Lahore i.e. Shahdara, Kareem Block, Shalimar Garden etc.
VISION:
The vision of Gourmet Bakers & Sweets is to be the leading health, wellness and nutritional company at national level.
MISSION:
The mission of Gourmet Bakers & Sweets is to provide quality products at a low price to be the market leader.
GOALS:
To build strong customer relationships by providing them quality products at the low cost.
To implement paperless environment throughout the company.
Using paper bags replacing plastic bags within next two years.
To build better relationships with supplier
To reduce the cost by reducing the wastages during the production and transportation.
EXTERNAL
SUMMARY:
Gourmet was founded by Mr. Nawaz Chatha in 1987 as a single outlet of a bakery unit. Over a period of two decades it has grown in stature and apart from excelling in bakery products it has introduced new trends in a variety of businesses such as restaurants and dairy products business. The main aim of the company is to provide quality products at a competitive price to its valued customers. To produce the best quality products, company has invested a huge amount of capital in placing state of the art technology to meet the demands of the customers. The company wants to increase its market standings by opening new outlets at key locations of the city. For any company market sustainability is very important and for this the company wants to break the monotony on a timely basis by introducing new products and enhancing the quality of current products through innovative ideas.
HISTORY:
In the area of Ich’chra, Lahore, GOURMET took start with a small shop. The concept of fresh, healthy and hygienic food in affordable prices achieved quick popularity among bakery customers. The bakery products for breakfast were provided in limited areas, but because of the over whelming support of customers, GOURMET planned to expand. Now it have many branches in different areas of Lahore i.e. Shahdara, Kareem Block, Shalimar Garden etc.
VISION:
The vision of Gourmet Bakers & Sweets is to be the leading health, wellness and nutritional company at national level.
MISSION:
The mission of Gourmet Bakers & Sweets is to provide quality products at a low price to be the market leader.
GOALS:
To build strong customer relationships by providing them quality products at the low cost.
To implement paperless environment throughout the company.
Using paper bags replacing plastic bags within next two years.
To build better relationships with supplier
To reduce the cost by reducing the wastages during the production and transportation.
EXTERNAL